Social Media Marketing (SMM) Magazine's innovative editorial approach features the expertise of a number of marketing leaders from the business, publishing, and academic communities. Using their unique perspectives, SMM Magazine helps you navigate through the social media maze and emerge with a clear understanding of how to achieve your marketing goals by applying effective strategies, tactics, and best practices.
SMM Magazine is led by Chuck Martin and Kent Huffman.
Chuck Martin, Co-Publisher and Editor in Chief
Chuck Martin is a New York Times business best-selling author, noted researcher, speaker, and business strategist. Chuck offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on effective leadership, management, and team building.
Chuck has authored or co-authored seven business books, including Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition. As the Chairman and CEO of NFI Research, Chuck is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of 2,000 senior executives and managers from more than 1,000 organizations in multiple countries, including many of the Fortune 500. This gives him a significant amount of useful information and a true, up-to-the-minute view of today's workplace. The broad base of Chuck's network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.
A former Vice President at IBM responsible for a global division dealing with media and entertainment, Chuck has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding Publisher and COO at Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the Web. He has been Editor in Chief of four national magazines and has been a journalist at five daily newspapers. He was Editor, Corporate Technology of Time Magazine and was the Associate Publisher of InformationWeek Magazine.
Chuck writes a nationally syndicated newspaper column on management, marketing, and business issues and regularly appears on TV business shows. He also teaches marketing research and consumer buying behavior courses at the Whittemore School of Business and Economics at the University of New Hampshire.
Kent Huffman, Co-Publisher and Founder
Kent Huffman is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes Magazine, CMO.com, Marketing News Magazine, Business.com, MarketingProfs.com, BtoB Magazine, Computerworld.com, and Texas Technology Magazine. He currently serves in advisory roles for the CMO Council and the Social CMO. Kent is also the founder and Co-Publisher of Social Media Marketing Magazine.
Prior to joining BearCom, Kent held the position of Vice President of Marketing for CompuCom Systems, a $2 billion computer hardware and software reseller, where he managed the entire corporate marketing function, including partner, media, and industry analyst relations. Before CompuCom, Kent led the global marketing communications team at Perot Systems, a Fortune 1000 IT services company, where he received a number of national and international awards for the quality and performance of the company's various integrated marketing initiatives, including the Perot Systems Web site and annual reports. Previously, Kent founded and managed his own boutique marketing consulting firm, Marketek Media, which focused on helping technology companies increase revenue and market share by applying innovative Internet marketing strategies.
In the early 1990s, Kent held several marketing leadership positions at AT&T Capital, a large division of AT&T that leased computers and electronic test equipment to other enterprises. While there, he developed a sophisticated marketing communications system, played an instrumental role in helping the company achieve profitable status, and was appointed to the Board of Directors for NCSL International. Prior to that, Kent held various marketing and advertising management positions with Hensley Industries and Penton Media.
Kent has a bachelor's degree in marketing from Texas State University. He has been recognized as one of the pioneers of business-to-business marketing on the Internet and is accredited as a Certified Business Communicator (CBC) by the Business Marketing Association.