May 15th, 2013
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success I believe that listening is the single most important key for marketers who want to be successful in social media. Although the average person spends about 45% of his or her waking hours listening, most of us are simply not very good at [...]
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Posted in Competitors, Eric Fletcher, Kent Huffman, Listening, Marketing, Messaging, Relationships | No Comments »
May 1st, 2013
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Twitter can be a mighty tool in your social media arsenal. You can reach a specialized audience with carefully constructed tweets, relevant links, and engaging material. Of course, you can maximize the effect of those efforts by having a solid number of followers. Here are [...]
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Posted in Awareness, Content, Conversations, Engagement, Events, Hashtags, John Foley Jr., Marketing, Personality, Photos, Relationships, Twitter, Video | No Comments »
April 17th, 2013
By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search You’ve polished your LinkedIn profile, developed a large network of valuable contacts, and joined the most advantageous LinkedIn groups. From a professional standpoint, you should now be reaping the benefits—growing your client/customer [...]
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Posted in Altruism, Blogs, Cause Marketing, Charities, Community, Employees, Events, LinkedIn, Local, Networking, Relationships, SlideShare, Thought Leadership, Wayne Breitbarth | No Comments »
April 3rd, 2013
By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine It seems that everyone claims to be a Twitter expert these days. Of course, most are not. But several of the real Twitter pros I know—including those who have written books about using Twitter as an effective marketing and [...]
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Posted in Blogs, Branding, Channels, Content, Customers, Demand Generation, Engagement, Google, HARO, Integrated Marketing, Interaction, Journalism, Kent Huffman, Lead Generation, Listening, Marketing, Promotions, Public Relations, Relationship Marketing, Relationships, ROI, Sales, Strategy, Twitter | 3 Comments »
March 27th, 2013
By Kelly Loubet, Social Media Consultant Everyone knows that clicking the “like” button on a company’s Facebook page shows that company is increasing its fan base. But what happens after the click? For me, it’s often just that. A click. I’m sure I’m not alone. So how do brands turn a simple click into loyal [...]
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Posted in Blogs, Branding, Cause Marketing, Charities, Community, Content, Contests, Customers, Engagement, Facebook, Kelly Loubet, Opinions, Polls, Promotions, Relationships | 2 Comments »
March 13th, 2013
By Michelle Manafy, Director of Content at FreePint Between all generations lie gaps. Yet in the course of some generations, major events occur that cause tectonic shifts. The fact is that many individuals and businesses today face a massive and growing generation gap. As this digital native generation—which has grown up immersed in digital technologies [...]
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Posted in Branding, Collaboration, Content, CRM, Culture, Customers, Digital Natives, Employees, Engagement, Facebook, Interaction, Listening, Marketing, Michelle Manafy, Networking, Privacy, Relationships, Social Currency, Transparency, Trust, TV, Twitter | No Comments »
February 27th, 2013
By Jeffrey Hayzlett, author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits If you are a marketer, I can almost guarantee that one of your goals for 2012 is to figure out your mobile strategy. You’re not alone. Everyone is talking mobile, but very few have figured out how [...]
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Posted in Apps, Customer Experience, Customers, Engagement, Facebook, Jeffrey Hayzlett, Lead Generation, Marketing, Mobile Applications, Mobile Marketing, Promotions, QR Codes, Retail, Sales, Smartphones, SnapTags, Strategy, Twitter, Video | No Comments »
February 13th, 2013
By Emily Johnson, Media Relations Specialist at Walker Sands Communications The photo-sharing site Flickr is a valuable but often overlooked social media platform. Here are six reasons why marketers and communications professionals should add Flickr to their campaigns: People are visual. With Flickr, you’re able to tell a story in a way you can’t through [...]
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Posted in Emily Johnson, Flickr, Interaction, Marketing, Photos, Search Engine Optimization, SEO, Video | No Comments »
January 30th, 2013
By David Bell, Lawyer and Chair of Social Media Practice at Haynes and Boone, LLP Perhaps you’ve heard about Chick-fil-A’s recent “oops” moment. The company fired off a cease and desist letter to a Vermont artist over his use of and trademark application for EAT MORE KALE. The chicken eatery sent the letter in an [...]
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Posted in Blogs, Branding, Buzz, Chick-fil-A, David Bell, Disaster Management, Facebook, Marketing, News, Public Relations, Reputation, Social Media Law, Twitter | No Comments »
January 16th, 2013
By Debi Kleiman, President of MITX (Massachusetts Innovation & Technology Exchange, creators of FutureM) The very foundation of marketing is transforming before our eyes, and social media is playing a bigger and bigger role in the way marketers communicate. MITX’s FutureM offers the community a week of events exploring the future of marketing and media, [...]
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Posted in Advertising, Advertising Agencies, Branding, Community, Debi Kleiman, E-Commerce, Facebook, Google Plus, Innovation, Interaction, Marketing, Networking, Public Relations, Relationships, Strategy, Sustainability, Twitter | No Comments »
January 2nd, 2013
By Berenice Ring, Professor at Fundação Getulio Vargas There are now 2.1 billion Internet users on planet Earth—30 percent of the world’s population! And to access the Internet, we now have countless models of cell phones, laptops, tablets, and every other wonder technology has provided us with. We can no longer live without them! Visiting [...]
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Posted in Berenice Ring, Community, Competitors, Engagement, Facebook, Foursquare, Generation Y, Global, iPad, LinkedIn, Local, Orkut, Relationships, Strategy, Twitter, Web 2.0, Wikipedia, Wikis | No Comments »
December 19th, 2012
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Google+ has taken the social media world by storm. The search engine mammoth has finally created a social network with some traction, and everyone is taking notice, including Mark Zuckerberg and the Facebook team. At this point, businesses should be sitting up and paying attention. [...]
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Posted in Content, Customers, Engagement, Facebook, Google, Google Plus, Interaction, John Foley Jr., Networking, Strategy, Twitter | No Comments »
December 5th, 2012
By Amy Howell, CEO of Howell Marketing Strategies Social media has been a game changer for PR folks across the board. No matter what type of business, industry, or organization you are in, social media means you can run for a minute, but you sure cannot hide. I have been in PR and marketing for [...]
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Posted in Amy Howell, Authenticity, B2B, Confidentiality, Crisis Management, Honesty, Marketing, Messaging, Mobile Marketing, Monitoring, News, News Releases, Public Relations, Smartphones, Stories, Transparency | 1 Comment »
November 21st, 2012
By Phyllis Zimbler Miller, co-founder of Miller Mosaic Have you recently found yourself standing in the checkout line at a chain drugstore hearing an ad for a product that includes a reference to social media? For example, you may hear, “Follow us on Twitter or ‘like’ us on Facebook to learn about our new products.” [...]
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Posted in Advertising, Competitors, Customers, Facebook, Marketing, Phyllis Zimbler Miller, Twitter, YouTube | 1 Comment »
November 7th, 2012
By Amy Howell, CEO of Howell Marketing Strategies Not a day goes by that someone doesn’t ask me about social media for business. LinkedIn, Facebook, and Twitter are all new media tools that can help bolster your Internet or digital “footprint.” You can read all about how social media is ramping up the conversation by [...]
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Posted in Amy Howell, Blogs, Commitment, Competitors, Customers, Engagement, Facebook, Finance, Google, iPad, iPhone, Lead Generation, LinkedIn, Marketing, Prospecting, Public Relations, Retail, Revenue, Sales, Search Engine Optimization, SEO, Small Businesses, Social Media Policy, Strategy, Tools, Twitter | No Comments »
October 24th, 2012
By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) You wake up one morning and your back really hurts. You’ve been putting off finding a new doctor ever since you moved to [...]
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Posted in Advertising, Conversations, Customers, Dave Kerpen, Engagement, Facebook, Google, LinkedIn, Listening, Marketing, Relationships, Search Engine Results Pages, Smartphones, Social Search, Social Shopping, Twitter | 1 Comment »
October 10th, 2012
By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) I was standing in line to check in at Las Vegas’ then-trendiest hotel in town, the Aria Resort & Casino, for nearly an [...]
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Posted in Advertising, BlackBerry, Customer Experience, Customers, Dave Kerpen, Facebook, Listening, ROI, Twitter | No Comments »
September 26th, 2012
By Adam Karwoski, Founder of Social Brand U Isn’t social media cool? Since I graduated college in 1992, I’ve been involved with two of the biggest fundamental shifts in communications in our history: mobile phones and social media. I started selling cellular phones in 1994 for BellSouth Mobility and just left that industry last summer. [...]
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Posted in Adam Karwoski, Authenticity, Blogs, Conversations, Customers, Facebook, Inspiration, Listening, Networking, Photos, Relationships, Small Businesses, Smartphones, Stories, Transparency, Trust, Video | No Comments »
September 12th, 2012
By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? Traditionally, ROI means “return on investment.” And that’s a very important component to consider in any marketing strategy. However, it can be difficult to track when it comes to zeroes. In the absence of hard numbers, ROI becomes something I call, “return [...]
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Posted in Authenticity, Brand Champions, Branding, Customers, Engagement, Facebook, Jeffrey Hayzlett, Listening, Marketing, Messaging, Osama bin Laden, ROI, Small Businesses, Strategy, Super Bowl, Twitter | No Comments »
August 29th, 2012
By Nina Buik, Chief Marketing Officer at HP Connect I admit that I’m a fan of Lady Gaga’s music, but even more a fan of her marketing strategy: Creates a globally recognizable brand image Creates edgy, compelling headlines Is “virtually” ubiquitous Fearless of putting herself “out there” Has built an incredibly loyal following You don’t [...]
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Posted in Analytics, Blogs, Branding, CRM, Lady Gaga, Marketing, Measurement, Messaging, Nina Buik, Strategy, Twitter | No Comments »
August 15th, 2012
By Marci Reynolds, Director of Operations for Global Help24 at ACI Worldwide Business blogs have become critical tools in any social media marketing tool box, and they are an excellent medium to share expertise and build your business brand. But just creating a blog is not enough. You must also focus on blog SEO (search [...]
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Posted in Analytics, Bing, Blogs, Branding, Competitors, Content, Exclusive Content, Google, HTML, Marci Reynolds, Marketing, Metrics, Sales, Search Engine Optimization, SEO, Strategy, Twitter | No Comments »
August 1st, 2012
By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search Facebook is the bikini of the social media wardrobe. Some people choose to bare all, sharing intimate personal details, shocking photographs, and other information that is sure to make your mother blush. [...]
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Posted in B2B, Box.net Files, Community, Facebook, LinkedIn, SlideShare, Strategy, Trust, Twitter, Video, Wayne Breitbarth | 1 Comment »
July 18th, 2012
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Just 140 characters—140 strikes on the keyboard by thousands of people in a few-hour span was the culmination of one of the biggest news stories of this generation. When Osama bin Laden was killed, Twitter, among other social media sites, became the catalyst for a [...]
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Posted in Crisis Management, Disaster Management, Emergency Preparedness, Events, Facebook, John Foley Jr., News, Osama bin Laden, Photos, Politics, Twitter, Video, YouTube | No Comments »
July 4th, 2012
By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? I speak frequently about the value of social media, that’s no secret. And how we use social media is as important as how we use any other medium. Social media is now the mainstream. There’s no going back. Take the Super Bowl [...]
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Posted in Authenticity, Branding, Facebook, Honesty, Individuality, Jeffrey Hayzlett, Listening, Relationships, Transparency, Twitter | 1 Comment »
June 20th, 2012
By Bill Newton, Owner of C-Suite Press The executive leadership team in most organizations includes individuals who have titles that begin with the letter C, such as CEO, COO, CFO, CIO, CMO, and so forth. These are people who are important and influential to the mission of their respective companies. They see the big picture. [...]
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Posted in Bill Newton, Blogs, Books, Branding, Facebook, LinkedIn, Thought Leadership, Twitter | No Comments »
June 6th, 2012
By Diane Hessan, President & CEO of Communispace and co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Would you post a Facebook status update containing your thoughts about innovative ideas for a brand? Most of us would not. But would you join a Facebook fan page to get a sneak preview of [...]
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Posted in Branding, Community, Community Sites, Conversations, Customer Experience, Customers, Diane Hessan, Engagement, Events, Facebook, Interaction, Marketing, Opinions, Promotions, Relationships, Research, Strategy, Surveys, Trust, Twitter | No Comments »
May 23rd, 2012
By Chuck Martin, CEO of the Mobile Future Institute, Director of the Center for Media Research at MediaPost, and Co-Publisher of Social Media Marketing Magazine The trend of the move to smartphones in the U.S. continues, with penetration now reaching 30%, based on the latest data from comScore. The research firm found that 234 million [...]
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Posted in Android, Apps, BlackBerry, Chuck Martin, Customers, iPhone, Marketing, MMS, Mobile Applications, Mobile Marketing, Mobile Search, Smartphones, SMS, Text Messages | No Comments »
May 9th, 2012
By Dana Todd, Vice President of Performance Innovation at Performics In “ancient” times (circa 1999-2009), traditional search engines were a one-stop shop for people to search, find, consider, and purchase things online. Then social media emerged. Facebook—with the help of Twitter, Foursquare, and others—enabled people to search, find, consider, and purchase things online with a [...]
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Posted in Bing, Branding, Cause Marketing, Collaboration, Conversations, Customer Experience, Dana Todd, Facebook, Facebook Engagement Ads, Foursquare, Google, Incentives, Listening, Mobile Marketing, Mobile Search, Polls, Promotions, QR Codes, Search Engine Optimization, Search Engine Results Pages, Sentiment, SEO, SERPs, Social Search, Twitter, Twitter Promoted Accounts, Word of Mouth, YouTube | No Comments »
April 25th, 2012
By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine If you’re a small business owner or manager—or even a corporate marketing executive with a very limited budget—and you’ve been wondering how you could leverage social media to help grow your business, you’re definitely not alone. Almost every marketer [...]
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Posted in Blogs, Budget, Channels, Content, Conversations, Customers, Facebook, Kent Huffman, LinkedIn, Marketing, Relationships, SlideShare, Small Businesses, Strategy, Tools, Twitter, Word of Mouth, YouTube | No Comments »
April 11th, 2012
By Margaret Molloy, Chief Marketing Officer at Velocidi Since attending the SXSW Interactive Festival in March, a number of CMOs have asked me for my key takeaways from the event. Articulating these succinctly has not been easy. After all, SXSW provided such valuable insights into new technologies, inspirational speeches, and fantastic networking opportunities. Upon reflection, [...]
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Posted in Branding, CMOs, Competitors, Content, Customer Intimacy, Customer Retention, Customer Segmentation, Customers, Engagement, Honesty, Innovation, Loyalty, Margaret Molloy, Marketing, Measurement, Metrics, Monitoring, Pricing, Relationships, ROI, Strategy, SXSW, Transparency | No Comments »
