January 4th, 2012
By Jeffrey Hayzlett, author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits If you are a marketer, I can almost guarantee that one of your goals for 2012 is to figure out your mobile strategy. You’re not alone. Everyone is talking mobile, but very few have figured out how [...]
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Posted in Apps, Customer Experience, Customers, Engagement, Facebook, Jeffrey Hayzlett, Lead Generation, Marketing, Mobile Applications, Mobile Marketing, Promotions, QR Codes, Retail, Sales, Smartphones, SnapTags, Strategy, Twitter, Video | No Comments »
December 28th, 2011
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Much like any other marketing campaign, Twitter shares one critical ideology—maximum exposure. When you tweet, are as many people seeing it as possible? If we put in the effort to carefully craft influential and noticeable tweets, we certainly would want to make sure they are [...]
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Posted in Engagement, Guy Kawasaki, Influence, John Foley Jr., Marketing, Twitter | No Comments »
December 21st, 2011
By Nina Buik, Chief Marketing Officer at HP Connect Social media non-believers are unfortunately people we all have to deal with. It’s even more unfortunate when these digital skeptics are gatekeepers to funding or approvals in the corporate bureaucracy. Here are a few ways to tactfully silence the most commonly used arguments against social media—without [...]
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Posted in Apps, Authenticity, B2B, B2C, Blogs, Branding, Budget, Cause Marketing, Community, Conversations, Crisis Management, Customers, Disaster Management, Emergency Preparedness, Engagement, Facebook, Government, HR, Interaction, LinkedIn, Marketing, Measurement, Monitoring, Networking, Nina Buik, Podcasts, Public Relations, Recruiting, Reputation, ROI, Sales, Sentiment, Small Businesses, Social Media Policy, Strategy, Texting, Transparency, Trust, Twitter, Video, YouTube | No Comments »
December 14th, 2011
By Emily Johnson, Media Relations Specialist at Walker Sands Communications The photo-sharing site Flickr is a valuable but often overlooked social media platform. Here are six reasons why marketers and communications professionals should add Flickr to their campaigns: People are visual. With Flickr, you’re able to tell a story in a way you can’t through [...]
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Posted in Emily Johnson, Flickr, Interaction, Marketing, Photos, Search Engine Optimization, SEO, Video | No Comments »
December 7th, 2011
By David Bell, Lawyer and Chair of Social Media Practice at Haynes and Boone, LLP Perhaps you’ve heard about Chick-fil-A’s recent “oops” moment. The company fired off a cease and desist letter to a Vermont artist over his use of and trademark application for EAT MORE KALE. The chicken eatery sent the letter in an [...]
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Posted in Blogs, Branding, Buzz, Chick-fil-A, David Bell, Disaster Management, Facebook, Marketing, News, Public Relations, Reputation, Social Media Law, Twitter | No Comments »
November 30th, 2011
By Debi Kleiman, President of MITX (Massachusetts Innovation & Technology Exchange, creators of FutureM) The very foundation of marketing is transforming before our eyes, and social media is playing a bigger and bigger role in the way marketers communicate. MITX’s FutureM offers the community a week of events exploring the future of marketing and media, [...]
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Posted in Advertising, Advertising Agencies, Branding, Community, Debi Kleiman, E-Commerce, Facebook, Google Plus, Innovation, Interaction, Marketing, Networking, Public Relations, Relationships, Strategy, Sustainability, Twitter | No Comments »
November 23rd, 2011
By Berenice Ring, Professor at Fundação Getulio Vargas There are now 2.1 billion Internet users on planet Earth—30 percent of the world’s population! And to access the Internet, we now have countless models of cell phones, laptops, tablets, and every other wonder technology has provided us with. We can no longer live without them! Visiting [...]
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Posted in Berenice Ring, Community, Competitors, Engagement, Facebook, Foursquare, Generation Y, Global, iPad, LinkedIn, Local, Orkut, Relationships, Strategy, Twitter, Web 2.0, Wikipedia, Wikis | No Comments »
November 16th, 2011
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Google+ has taken the social media world by storm. The search engine mammoth has finally created a social network with some traction, and everyone is taking notice, including Mark Zuckerberg and the Facebook team. At this point, businesses should be sitting up and paying attention. [...]
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Posted in Content, Customers, Engagement, Facebook, Google, Google Plus, Interaction, John Foley Jr., Networking, Strategy, Twitter | No Comments »
November 9th, 2011
By Amy Howell, CEO of Howell Marketing Strategies Social media has been a game changer for PR folks across the board. No matter what type of business, industry, or organization you are in, social media means you can run for a minute, but you sure cannot hide. I have been in PR and marketing for [...]
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Posted in Amy Howell, Authenticity, B2B, Confidentiality, Crisis Management, Honesty, Marketing, Messaging, Mobile Marketing, Monitoring, News, News Releases, Public Relations, Smartphones, Stories, Transparency | 1 Comment »
November 2nd, 2011
By Phyllis Zimbler Miller, co-founder of Miller Mosaic Have you recently found yourself standing in the checkout line at a chain drugstore hearing an ad for a product that includes a reference to social media? For example, you may hear, “Follow us on Twitter or ‘like’ us on Facebook to learn about our new products.” [...]
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Posted in Advertising, Competitors, Customers, Facebook, Marketing, Phyllis Zimbler Miller, Twitter, YouTube | 1 Comment »
October 26th, 2011
By Amy Howell, CEO of Howell Marketing Strategies Not a day goes by that someone doesn’t ask me about social media for business. LinkedIn, Facebook, and Twitter are all new media tools that can help bolster your Internet or digital “footprint.” You can read all about how social media is ramping up the conversation by [...]
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Posted in Amy Howell, Blogs, Commitment, Competitors, Customers, Engagement, Facebook, Finance, Google, iPad, iPhone, Lead Generation, LinkedIn, Marketing, Prospecting, Public Relations, Retail, Revenue, Sales, Search Engine Optimization, SEO, Small Businesses, Social Media Policy, Strategy, Tools, Twitter | No Comments »
October 19th, 2011
By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) You wake up one morning and your back really hurts. You’ve been putting off finding a new doctor ever since you moved to [...]
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Posted in Advertising, Conversations, Customers, Dave Kerpen, Engagement, Facebook, Google, LinkedIn, Listening, Marketing, Relationships, Search Engine Results Pages, Smartphones, Social Search, Social Shopping, Twitter | No Comments »
October 12th, 2011
By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) I was standing in line to check in at Las Vegas’ then-trendiest hotel in town, the Aria Resort & Casino, for nearly an [...]
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Posted in Advertising, BlackBerry, Customer Experience, Customers, Dave Kerpen, Facebook, Listening, ROI, Twitter | No Comments »
October 5th, 2011
By Adam Karwoski, Founder of Social Brand U Isn’t social media cool? Since I graduated college in 1992, I’ve been involved with two of the biggest fundamental shifts in communications in our history: mobile phones and social media. I started selling cellular phones in 1994 for BellSouth Mobility and just left that industry last summer. [...]
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Posted in Adam Karwoski, Authenticity, Blogs, Conversations, Customers, Facebook, Inspiration, Listening, Networking, Photos, Relationships, Small Businesses, Smartphones, Stories, Transparency, Trust, Video | No Comments »
September 28th, 2011
By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? Traditionally, ROI means “return on investment.” And that’s a very important component to consider in any marketing strategy. However, it can be difficult to track when it comes to zeroes. In the absence of hard numbers, ROI becomes something I call, “return [...]
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Posted in Authenticity, Brand Champions, Branding, Customers, Engagement, Facebook, Jeffrey Hayzlett, Listening, Marketing, Messaging, Osama bin Laden, ROI, Small Businesses, Strategy, Super Bowl, Twitter | No Comments »
