Comments for Social Media Marketing Magazine: Blog http://www.smmmagazine.com/blog Social Media Marketing Magazine Fri, 18 Nov 2011 17:19:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Who’s Branding “You, Inc.?” by Marie http://www.smmmagazine.com/blog/2011/05/11/whos-branding-you-inc/comment-page-1/#comment-1444 Marie Fri, 18 Nov 2011 17:19:52 +0000 http://www.smmmagazine.com/blog/?p=889#comment-1444 Yes, Adam, branding yourself is now the rage. How else can someone stand out of the crowd? However, I hear often from my clients how can I brand myself, I don't have anything special about me that stands out! Coaching these clients to find themselves is a real treat. Then it's a simple matter to turn the focus to online marketing. Yes, Adam, branding yourself is now the rage. How else can someone stand out of the crowd? However, I hear often from my clients how can I brand myself, I don’t have anything special about me that stands out!

Coaching these clients to find themselves is a real treat. Then it’s a simple matter to turn the focus to online marketing.

]]> Comment on When Crisis Knocks: Being PR Savvy through Social Media by Glen Gilmore, Esq. http://www.smmmagazine.com/blog/2011/11/09/when-crisis-knocks-being-pr-savvy-through-social-media/comment-page-1/#comment-1376 Glen Gilmore, Esq. Mon, 29 Aug 2011 16:12:40 +0000 http://www.smmmagazine.com/blog/?p=1498#comment-1376 Thanks, Amy, for including my quote in your post--and for a great article. Your first point, "being proactive and always anticipating what can happen," is one that too many companies simply give lip service to. It comes with hard work: actually sitting down with a focus group to consider likely crisis scenarios and mapping out responses and resources. You know your products and services. How might they spin out of control? Having an outsider join in on the focus session to let you know when you might be missing something simply because you're too close to the trees is also a good idea. Thank again, Amy! Thanks, Amy, for including my quote in your post–and for a great article.

Your first point, “being proactive and always anticipating what can happen,” is one that too many companies simply give lip service to. It comes with hard work: actually sitting down with a focus group to consider likely crisis scenarios and mapping out responses and resources.

You know your products and services. How might they spin out of control? Having an outsider join in on the focus session to let you know when you might be missing something simply because you’re too close to the trees is also a good idea.

Thank again, Amy!

]]> Comment on How to Overcome Your Own Fear of Social Media by Josiah http://www.smmmagazine.com/blog/2011/11/02/how-to-overcome-your-own-fear-of-social-media/comment-page-1/#comment-1332 Josiah Fri, 24 Jun 2011 13:40:06 +0000 http://www.smmmagazine.com/blog/?p=1484#comment-1332 Great post, Phyllis! So true that you really need to get on the band wagon and get started with social media. Even if you don't feel you are ready, take the first steps and register your names across the popular networks before someone else does (you can use www.namechk.com). Great post, Phyllis! So true that you really need to get on the band wagon and get started with social media. Even if you don’t feel you are ready, take the first steps and register your names across the popular networks before someone else does (you can use http://www.namechk.com).

]]> Comment on The Sexiest Ain’t Always the Best by mark ksionsk http://www.smmmagazine.com/blog/2011/09/07/the-sexiest-aint-always-the-best/comment-page-1/#comment-1326 mark ksionsk Fri, 17 Jun 2011 21:16:13 +0000 http://www.smmmagazine.com/blog/?p=1358#comment-1326 Should a factory worker wear a blue suit? Should a factory worker wear a blue suit?

]]> Comment on Dare to Be Radically Transparent by Duane Christensen http://www.smmmagazine.com/blog/2011/08/24/dare-to-be-radically-transparent/comment-page-1/#comment-1318 Duane Christensen Wed, 01 Jun 2011 17:28:11 +0000 http://www.smmmagazine.com/blog/?p=1321#comment-1318 Amen! It's the same for ANY message you put out to the public, no matter if it's social media, TV, radio, etc. Be real. Be transparent. Would you agree that a business that doesn't want to embrace transparency might have things to hide? Amen! It’s the same for ANY message you put out to the public, no matter if it’s social media, TV, radio, etc. Be real. Be transparent. Would you agree that a business that doesn’t want to embrace transparency might have things to hide?

]]> Comment on Using Twitter for Marketing and PR: Do the Pros Practice What They Preach? by Beth Gwazdosky http://www.smmmagazine.com/blog/2011/08/17/using-twitter-for-marketing-and-pr-do-the-pros-practice-what-they-preach/comment-page-1/#comment-1288 Beth Gwazdosky Thu, 05 May 2011 00:23:32 +0000 http://www.smmmagazine.com/blog/?p=1250#comment-1288 Hi Kent -- thank you so much for kindly including me in your blog post and for sharing such a great piece. Each author, Mark, Hollis and Laura are excellent examples of pros who walk the talk, well. If you have any questions for me here, I'll check back. Take care. Hi Kent — thank you so much for kindly including me in your blog post and for sharing such a great piece. Each author, Mark, Hollis and Laura are excellent examples of pros who walk the talk, well. If you have any questions for me here, I’ll check back. Take care.

]]> Comment on Connecting Customer Lifetime Value with Social Media by Nigel Sarbutts http://www.smmmagazine.com/blog/2011/02/23/connecting-customer-lifetime-value-with-social-media/comment-page-1/#comment-1287 Nigel Sarbutts Wed, 04 May 2011 11:07:46 +0000 http://www.smmmagazine.com/blog/?p=726#comment-1287 Thanks for this, it makes a lot of sense. Is it part of a wider piece of work which looks at a methodology for calculating CCLV? Thanks for this, it makes a lot of sense. Is it part of a wider piece of work which looks at a methodology for calculating CCLV?

]]> Comment on Connecting Customer Lifetime Value with Social Media by Graham Hill http://www.smmmagazine.com/blog/2011/02/23/connecting-customer-lifetime-value-with-social-media/comment-page-1/#comment-1286 Graham Hill Wed, 04 May 2011 10:54:30 +0000 http://www.smmmagazine.com/blog/?p=726#comment-1286 Bruce, an interesting blog post. How does it differ from Kumar et al's recent discussion of Total Customer Engagement Value? There seems to be a lot of overlap. Kumar et al Journal of Service Research Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value http://jsr.sagepub.com/content/13/3/297.abstract Graham Hill Customer-centric Innovator @grahamhill Bruce, an interesting blog post. How does it differ from Kumar et al’s recent discussion of Total Customer Engagement Value? There seems to be a lot of overlap.

Kumar et al
Journal of Service Research
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
http://jsr.sagepub.com/content/13/3/297.abstract

Graham Hill
Customer-centric Innovator
@grahamhill

]]> Comment on Search Engine Optimization Versus Social Media Marketing: A Battle that Doesn’t Need to Be Fought by PLC Training in Chennai http://www.smmmagazine.com/blog/2011/04/13/search-engine-optimization-versus-social-media-marketing-a-battle-that-doesnt-need-to-be-fought/comment-page-1/#comment-1284 PLC Training in Chennai Sat, 30 Apr 2011 10:10:50 +0000 http://www.smmmagazine.com/blog/?p=814#comment-1284 During an internal discussion at TopRank Marketing, the topic of defining social media came up, and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization. The social media tactics and expected outcomes when used for a SEO program are very different than social media tactics used to improve customer engagement outcomes. I think this is an important distinction, because while social media and SEO work great together, the outcomes and business value can be very different. During an internal discussion at TopRank Marketing, the topic of defining social media came up, and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization. The social media tactics and expected outcomes when used for a SEO program are very different than social media tactics used to improve customer engagement outcomes. I think this is an important distinction, because while social media and SEO work great together, the outcomes and business value can be very different.

]]> Comment on Search Engine Optimization Versus Social Media Marketing: A Battle that Doesn’t Need to Be Fought by Alena Watson http://www.smmmagazine.com/blog/2011/04/13/search-engine-optimization-versus-social-media-marketing-a-battle-that-doesnt-need-to-be-fought/comment-page-1/#comment-1275 Alena Watson Fri, 15 Apr 2011 07:31:36 +0000 http://www.smmmagazine.com/blog/?p=814#comment-1275 SEO vs SEM can be seen as a question: are these two terms actually the same thing? They sound similar--search engine optimization vs search engine marketing--but they actually refer to two different parts of the same marketing scheme. SEM is a much broader term than SEO, and it actually includes SEO as one of its techniques. SEM is all that a company can do to advertise itself on a search engine, including paid inclusion and other ads. SEO vs SEM can be seen as a question: are these two terms actually the same thing? They sound similar–search engine optimization vs search engine marketing–but they actually refer to two different parts of the same marketing scheme. SEM is a much broader term than SEO, and it actually includes SEO as one of its techniques. SEM is all that a company can do to advertise itself on a search engine, including paid inclusion and other ads.

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