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	<title>Social Media Marketing Magazine: Blog</title>
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	<description>Social Media Marketing Magazine</description>
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		<title>Bridging the Digital Gap in 2012 with SnapTags</title>
		<link>http://www.smmmagazine.com/blog/2012/01/04/bridging-the-digital-gap-in-2012-with-snaptags/</link>
		<comments>http://www.smmmagazine.com/blog/2012/01/04/bridging-the-digital-gap-in-2012-with-snaptags/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 22:25:37 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jeffrey Hayzlett]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[SnapTags]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1762</guid>
		<description><![CDATA[By Jeffrey Hayzlett, author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits If you are a marketer, I can almost guarantee that one of your goals for 2012 is to figure out your mobile strategy. You&#8217;re not alone. Everyone is talking mobile, but very few have figured out how [...]]]></description>
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		<item>
		<title>When is the Best Time to Tweet?</title>
		<link>http://www.smmmagazine.com/blog/2011/12/28/when-is-the-best-time-to-tweet/</link>
		<comments>http://www.smmmagazine.com/blog/2011/12/28/when-is-the-best-time-to-tweet/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 22:34:49 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[John Foley Jr.]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1579</guid>
		<description><![CDATA[By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Much like any other marketing campaign, Twitter shares one critical ideology—maximum exposure. When you tweet, are as many people seeing it as possible? If we put in the effort to carefully craft influential and noticeable tweets, we certainly would want to make sure they are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Silence the Social Media Skeptics in Your Organization</title>
		<link>http://www.smmmagazine.com/blog/2011/12/21/how-to-silence-the-social-media-skeptics-in-your-organization/</link>
		<comments>http://www.smmmagazine.com/blog/2011/12/21/how-to-silence-the-social-media-skeptics-in-your-organization/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 20:11:57 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Disaster Management]]></category>
		<category><![CDATA[Emergency Preparedness]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Nina Buik]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sentiment]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Social Media Policy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Texting]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1561</guid>
		<description><![CDATA[By Nina Buik, Chief Marketing Officer at HP Connect Social media non-believers are unfortunately people we all have to deal with. It&#8217;s even more unfortunate when these digital skeptics are gatekeepers to funding or approvals in the corporate bureaucracy. Here are a few ways to tactfully silence the most commonly used arguments against social media—without [...]]]></description>
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		<title>6 Reasons Social Media Campaigns Should Include Flickr</title>
		<link>http://www.smmmagazine.com/blog/2011/12/14/6-reasons-social-media-campaigns-should-include-flickr/</link>
		<comments>http://www.smmmagazine.com/blog/2011/12/14/6-reasons-social-media-campaigns-should-include-flickr/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 19:52:34 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Emily Johnson]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1545</guid>
		<description><![CDATA[By Emily Johnson, Media Relations Specialist at Walker Sands Communications The photo-sharing site Flickr is a valuable but often overlooked social media platform. Here are six reasons why marketers and communications professionals should add Flickr to their campaigns: People are visual. With Flickr, you&#8217;re able to tell a story in a way you can&#8217;t through [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Addressing Brand Misuse While Mitigating PR Backlash</title>
		<link>http://www.smmmagazine.com/blog/2011/12/07/tips-for-addressing-brand-misuse-while-mitigating-pr-backlash/</link>
		<comments>http://www.smmmagazine.com/blog/2011/12/07/tips-for-addressing-brand-misuse-while-mitigating-pr-backlash/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 21:54:37 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Chick-fil-A]]></category>
		<category><![CDATA[David Bell]]></category>
		<category><![CDATA[Disaster Management]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media Law]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1748</guid>
		<description><![CDATA[By David Bell, Lawyer and Chair of Social Media Practice at Haynes and Boone, LLP Perhaps you&#8217;ve heard about Chick-fil-A&#8217;s recent &#8220;oops&#8221; moment. The company fired off a cease and desist letter to a Vermont artist over his use of and trademark application for EAT MORE KALE. The chicken eatery sent the letter in an [...]]]></description>
		<wfw:commentRss>http://www.smmmagazine.com/blog/2011/12/07/tips-for-addressing-brand-misuse-while-mitigating-pr-backlash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Will Social Media Change the Face of Modern Marketing?</title>
		<link>http://www.smmmagazine.com/blog/2011/11/30/will-social-media-change-the-face-of-modern-marketing/</link>
		<comments>http://www.smmmagazine.com/blog/2011/11/30/will-social-media-change-the-face-of-modern-marketing/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 20:28:05 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Debi Kleiman]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1536</guid>
		<description><![CDATA[By Debi Kleiman, President of MITX (Massachusetts Innovation &#38; Technology Exchange, creators of FutureM) The very foundation of marketing is transforming before our eyes, and social media is playing a bigger and bigger role in the way marketers communicate. MITX&#8217;s FutureM offers the community a week of events exploring the future of marketing and media, [...]]]></description>
		<wfw:commentRss>http://www.smmmagazine.com/blog/2011/11/30/will-social-media-change-the-face-of-modern-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Trend: &#8220;Alone Together.&#8221; The Trigger? Web 2.0</title>
		<link>http://www.smmmagazine.com/blog/2011/11/23/the-trend-alone-together-the-trigger-web-2-0/</link>
		<comments>http://www.smmmagazine.com/blog/2011/11/23/the-trend-alone-together-the-trigger-web-2-0/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 19:31:35 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Berenice Ring]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Competitors]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Orkut]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[Wikis]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1526</guid>
		<description><![CDATA[By Berenice Ring, Professor at Fundação Getulio Vargas There are now 2.1 billion Internet users on planet Earth—30 percent of the world&#8217;s population! And to access the Internet, we now have countless models of cell phones, laptops, tablets, and every other wonder technology has provided us with. We can no longer live without them! Visiting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+: Where Do You Fit In?</title>
		<link>http://www.smmmagazine.com/blog/2011/11/16/google-where-do-you-fit-in/</link>
		<comments>http://www.smmmagazine.com/blog/2011/11/16/google-where-do-you-fit-in/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:44:07 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[John Foley Jr.]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1519</guid>
		<description><![CDATA[By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Google+ has taken the social media world by storm. The search engine mammoth has finally created a social network with some traction, and everyone is taking notice, including Mark Zuckerberg and the Facebook team. At this point, businesses should be sitting up and paying attention. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>When Crisis Knocks: Being PR Savvy through Social Media</title>
		<link>http://www.smmmagazine.com/blog/2011/11/09/when-crisis-knocks-being-pr-savvy-through-social-media/</link>
		<comments>http://www.smmmagazine.com/blog/2011/11/09/when-crisis-knocks-being-pr-savvy-through-social-media/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 18:20:57 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Amy Howell]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Confidentiality]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[News Releases]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1498</guid>
		<description><![CDATA[By Amy Howell, CEO of Howell Marketing Strategies Social media has been a game changer for PR folks across the board. No matter what type of business, industry, or organization you are in, social media means you can run for a minute, but you sure cannot hide. I have been in PR and marketing for [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to Overcome Your Own Fear of Social Media</title>
		<link>http://www.smmmagazine.com/blog/2011/11/02/how-to-overcome-your-own-fear-of-social-media/</link>
		<comments>http://www.smmmagazine.com/blog/2011/11/02/how-to-overcome-your-own-fear-of-social-media/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 12:06:34 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Competitors]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Phyllis Zimbler Miller]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.smmmagazine.com/blog/?p=1484</guid>
		<description><![CDATA[By Phyllis Zimbler Miller, co-founder of Miller Mosaic Have you recently found yourself standing in the checkout line at a chain drugstore hearing an ad for a product that includes a reference to social media? For example, you may hear, &#8220;Follow us on Twitter or &#8216;like&#8217; us on Facebook to learn about our new products.&#8221; [...]]]></description>
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		<slash:comments>1</slash:comments>
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