LinkedIn Helps You Pay It Forward to Nonprofits

By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

You’ve polished your LinkedIn profile, developed a large network of valuable contacts, and joined the most advantageous LinkedIn groups. From a professional standpoint, you should now be reaping the benefits—growing your client/customer base, seeing increased activity on your website, and becoming a thought leader in your industry.

You obviously did not get to this point alone. Friends and business associates have written recommendations for you, used the introduction function to introduce you to key members of the business community, and shared your status updates with their networks. Along the way, you have undoubtedly assisted your connections as well, but now it is time to pay it forward in another way—by helping your favorite nonprofit organization.

Here are six ways you can use LinkedIn to benefit your favorite charitable group:

  1. Include information about the organization in your LinkedIn individual profile. In the Experience section, list as a current job your title and/or involvement, along with the name of the organization. You then have 2,000 characters to explain the organization’s mission, accomplishments, and needs. Once you do this, the organization will appear in the top box of your profile. You can list three websites on your profile. Use one of the three websites for a hyperlink directly to the organization’s website. In the Summary section, consider having a special section to describe why this organization is important to you. Include in the Specialties section the name of the organization or other keywords that describe the group. You can then be found more easily if someone searches for people involved in your specific group or other groups with a similar mission or purpose. Use SlideShare or Google Presentation to share a PowerPoint or video about the organization. Use Blog Link or WordPress applications to connect the organization’s blog to your profile. Finally, list the name of the organization in the Groups & Associations section.
  2. Use the Status Update Box on your home page or Discussions/News in groups you belong to. Here you can publicize an event, recruit volunteers, share results and accomplishments, ask a question of the group or your network that will help solve a problem, and find employees, suppliers, and/or vendors for the organization.
  3. Use the LinkedIn Advanced Search function to find out who in your network knows people at the significant foundations and companies in your marketplace. Then facilitate an introduction to the staff of the nonprofit organization.
  4. Search for and join LinkedIn groups in and out of your regional or local market that appear to be in the same space or have a similar mission as your organization. This is a great way to keep track of what others are doing, saying, and sharing.
  5. Start a LinkedIn group for the organization’s supporters, donors, and/or volunteers. A subgroup can be created to share information that is only pertinent to volunteers, for instance. Starting a group for an event you are planning can help you share information leading up to the event and wrap up information after the event.
  6. Use the Events application to promote the organization’s upcoming events.

Follow these six simple but highly effective steps—all of which can be done without leaving the comfort of your home or office—and then don’t be surprised when the phone rings with an invitation to join the board of your favorite nonprofit!

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