October 26th, 2011
By Amy Howell, CEO of Howell Marketing Strategies Not a day goes by that someone doesn’t ask me about social media for business. LinkedIn, Facebook, and Twitter are all new media tools that can help bolster your Internet or digital “footprint.” You can read all about how social media is ramping up the conversation by [...]
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Posted in Amy Howell, Blogs, Commitment, Competitors, Customers, Engagement, Facebook, Finance, Google, iPad, iPhone, Lead Generation, LinkedIn, Marketing, Prospecting, Public Relations, Retail, Revenue, Sales, Search Engine Optimization, SEO, Small Businesses, Social Media Policy, Strategy, Tools, Twitter | No Comments »
October 19th, 2011
By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) You wake up one morning and your back really hurts. You’ve been putting off finding a new doctor ever since you moved to [...]
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Posted in Advertising, Conversations, Customers, Dave Kerpen, Engagement, Facebook, Google, LinkedIn, Listening, Marketing, Relationships, Search Engine Results Pages, Smartphones, Social Search, Social Shopping, Twitter | No Comments »
October 12th, 2011
By Dave Kerpen, CEO of Likeable Media and author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) I was standing in line to check in at Las Vegas’ then-trendiest hotel in town, the Aria Resort & Casino, for nearly an [...]
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Posted in Advertising, BlackBerry, Customer Experience, Customers, Dave Kerpen, Facebook, Listening, ROI, Twitter | No Comments »
October 5th, 2011
By Adam Karwoski, Founder of Social Brand U Isn’t social media cool? Since I graduated college in 1992, I’ve been involved with two of the biggest fundamental shifts in communications in our history: mobile phones and social media. I started selling cellular phones in 1994 for BellSouth Mobility and just left that industry last summer. [...]
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Posted in Adam Karwoski, Authenticity, Blogs, Conversations, Customers, Facebook, Inspiration, Listening, Networking, Photos, Relationships, Small Businesses, Smartphones, Stories, Transparency, Trust, Video | No Comments »
September 28th, 2011
By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? Traditionally, ROI means “return on investment.” And that’s a very important component to consider in any marketing strategy. However, it can be difficult to track when it comes to zeroes. In the absence of hard numbers, ROI becomes something I call, “return [...]
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Posted in Authenticity, Brand Champions, Branding, Customers, Engagement, Facebook, Jeffrey Hayzlett, Listening, Marketing, Messaging, Osama bin Laden, ROI, Small Businesses, Strategy, Super Bowl, Twitter | No Comments »
September 21st, 2011
By Nina Buik, Chief Marketing Officer at HP Connect I admit that I’m a fan of Lady Gaga’s music, but even more a fan of her marketing strategy: Creates a globally recognizable brand image Creates edgy, compelling headlines Is “virtually” ubiquitous Fearless of putting herself “out there” Has built an incredibly loyal following You don’t [...]
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Posted in Analytics, Blogs, Branding, CRM, Lady Gaga, Marketing, Measurement, Messaging, Nina Buik, Strategy, Twitter | No Comments »
September 14th, 2011
By Marci Reynolds, Director of Operations for Global Help24 at ACI Worldwide Business blogs have become critical tools in any social media marketing tool box, and they are an excellent medium to share expertise and build your business brand. But just creating a blog is not enough. You must also focus on blog SEO (search [...]
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Posted in Analytics, Bing, Blogs, Branding, Competitors, Content, Exclusive Content, Google, HTML, Marci Reynolds, Marketing, Metrics, Sales, Search Engine Optimization, SEO, Strategy, Twitter | No Comments »
September 7th, 2011
By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search Facebook is the bikini of the social media wardrobe. Some people choose to bare all, sharing intimate personal details, shocking photographs, and other information that is sure to make your mother blush. [...]
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Posted in B2B, Box.net Files, Community, Facebook, LinkedIn, SlideShare, Strategy, Trust, Twitter, Video, Wayne Breitbarth | 1 Comment »
August 31st, 2011
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Just 140 characters—140 strikes on the keyboard by thousands of people in a few-hour span was the culmination of one of the biggest news stories of this generation. When Osama bin Laden was killed, Twitter, among other social media sites, became the catalyst for a [...]
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Posted in Crisis Management, Disaster Management, Emergency Preparedness, Events, Facebook, John Foley Jr., News, Osama bin Laden, Photos, Politics, Twitter, Video, YouTube | No Comments »
August 24th, 2011
By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? I speak frequently about the value of social media, that’s no secret. And how we use social media is as important as how we use any other medium. Social media is now the mainstream. There’s no going back. Take the Super Bowl [...]
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Posted in Authenticity, Branding, Facebook, Honesty, Individuality, Jeffrey Hayzlett, Listening, Relationships, Transparency, Twitter | 1 Comment »
August 17th, 2011
By Bill Newton, Owner of C-Suite Press The executive leadership team in most organizations includes individuals who have titles that begin with the letter C, such as CEO, COO, CFO, CIO, CMO, and so forth. These are people who are important and influential to the mission of their respective companies. They see the big picture. [...]
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Posted in Bill Newton, Blogs, Books, Branding, Facebook, LinkedIn, Thought Leadership, Twitter | No Comments »
August 10th, 2011
By Diane Hessan, President & CEO of Communispace and co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Would you post a Facebook status update containing your thoughts about innovative ideas for a brand? Most of us would not. But would you join a Facebook fan page to get a sneak preview of [...]
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Posted in Branding, Community, Community Sites, Conversations, Customer Experience, Customers, Diane Hessan, Engagement, Events, Facebook, Interaction, Marketing, Opinions, Promotions, Relationships, Research, Strategy, Surveys, Trust, Twitter | No Comments »
August 3rd, 2011
By Chuck Martin, CEO of the Mobile Future Institute, Director of the Center for Media Research at MediaPost, and Co-Publisher of Social Media Marketing Magazine The trend of the move to smartphones in the U.S. continues, with penetration now reaching 30%, based on the latest data from comScore. The research firm found that 234 million [...]
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Posted in Android, Apps, BlackBerry, Chuck Martin, Customers, iPhone, Marketing, MMS, Mobile Applications, Mobile Marketing, Mobile Search, Smartphones, SMS, Text Messages | No Comments »
July 27th, 2011
By Dana Todd, Vice President of Performance Innovation at Performics In “ancient” times (circa 1999-2009), traditional search engines were a one-stop shop for people to search, find, consider, and purchase things online. Then social media emerged. Facebook—with the help of Twitter, Foursquare, and others—enabled people to search, find, consider, and purchase things online with a [...]
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Posted in Bing, Branding, Cause Marketing, Collaboration, Conversations, Customer Experience, Dana Todd, Facebook, Facebook Engagement Ads, Foursquare, Google, Incentives, Listening, Mobile Marketing, Mobile Search, Polls, Promotions, QR Codes, Search Engine Optimization, Search Engine Results Pages, Sentiment, SEO, SERPs, Social Search, Twitter, Twitter Promoted Accounts, Word of Mouth, YouTube | No Comments »
July 20th, 2011
By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine If you’re a small business owner or manager—or even a corporate marketing executive with a very limited budget—and you’ve been wondering how you could leverage social media to help grow your business, you’re definitely not alone. Almost every marketer [...]
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Posted in Blogs, Budget, Channels, Content, Conversations, Customers, Facebook, Kent Huffman, LinkedIn, Marketing, Relationships, SlideShare, Small Businesses, Strategy, Tools, Twitter, Word of Mouth, YouTube | No Comments »
