The Sexiest Ain’t Always the Best

By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search Facebook is the bikini of the social media wardrobe. Some people choose to bare all, sharing intimate personal details, shocking photographs, and other information that is sure to make your mother blush. […]

Social Media and the News

By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Just 140 characters—140 strikes on the keyboard by thousands of people in a few-hour span was the culmination of one of the biggest news stories of this generation. When Osama bin Laden was killed, Twitter, among other social media sites, became the catalyst for a […]

Dare to Be Radically Transparent

By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? I speak frequently about the value of social media, that’s no secret. And how we use social media is as important as how we use any other medium. Social media is now the mainstream. There’s no going back. Take the Super Bowl […]

Why Every C-Level Executive Should Write a Book

By Bill Newton, Owner of C-Suite Press The executive leadership team in most organizations includes individuals who have titles that begin with the letter C, such as CEO, COO, CFO, CIO, CMO, and so forth. These are people who are important and influential to the mission of their respective companies. They see the big picture. […]

Freedom from Friends?

By Diane Hessan, President & CEO of Communispace and co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Would you post a Facebook status update containing your thoughts about innovative ideas for a brand? Most of us would not. But would you join a Facebook fan page to get a sneak preview of […]

Conversion to Smartphones Continues

By Chuck Martin, CEO of the Mobile Future Institute, Director of the Center for Media Research at MediaPost, and Co-Publisher of Social Media Marketing Magazine The trend of the move to smartphones in the U.S. continues, with penetration now reaching 30%, based on the latest data from comScore. The research firm found that 234 million […]

Social SERPs: Social Media’s Growing Influence on Search Engine Results Pages

By Dana Todd, Vice President of Performance Innovation at Performics In “ancient” times (circa 1999-2009), traditional search engines were a one-stop shop for people to search, find, consider, and purchase things online. Then social media emerged. Facebook—with the help of Twitter, Foursquare, and others—enabled people to search, find, consider, and purchase things online with a […]

Social Media Marketing on a Shoestring

By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine If you’re a small business owner or manager—or even a corporate marketing executive with a very limited budget—and you’ve been wondering how you could leverage social media to help grow your business, you’re definitely not alone. Almost every marketer […]

SXSW: 8 Essential Takeaways for CMOs

By Margaret Molloy, Chief Marketing Officer at Velocidi Since attending the SXSW Interactive Festival in March, a number of CMOs have asked me for my key takeaways from the event. Articulating these succinctly has not been easy. After all, SXSW provided such valuable insights into new technologies, inspirational speeches, and fantastic networking opportunities. Upon reflection, […]

Nordstrom Does Twitter Right

By David Meerman Scott, Author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly The other morning, I popped over to my local Nordstrom store to check out what’s new for spring. Dave Angiulo helped me choose some styling shirts […]

Disaster Control: How Social Media Can Help

By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially A natural disaster can happen at any time in any place, but even though a disaster may affect a certain area, the business world keeps moving everywhere else. So when your office is suddenly unavailable, how can you quickly reach out to your employees and […]

Influence Measurers: Will Klout Kill Community?

By Gary Schirr, Professor at Radford University Like many of you, I sign up for the free influence-measuring sites. I am skeptical of all of them but check out my scores and those of online friends. I am well aware that I am no Justin Bieber (Klout score 100) or Barack Obama (Klout score 87) […]

Why “Think Global, Act Local” is No Longer Enough

By Luis Gallardo, Managing Director of Global Brand & Marketing at Deloitte “Think global, act local”—commonly referred to as “global-local” or “glocal”—is more than just a tagline describing the cross-border pollination of ideas and products of today’s global economy. It was originally used as a rallying cry for people to consider the health of the […]

The Practical Marketing Applications of Facebook (Part 4 of 4)

By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Part 3 Facebook Profiles for Brands There are some cases in which profiles are very appropriate for brands, such as personal or celebrity brands. My profile, for example, is much more useful for me than a page would be, since it chronicles my personal life […]

The Practical Marketing Applications of Facebook (Part 3 of 4)

By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Part 2 Personal Information Interestingly, Facebook recently went through a big “scandal,” where applications such as Farmville and others may have compromised users’ IDs for some people on Facebook. Facebook’s history is fraught with concerns of privacy violations and what they’re willing to share with […]

The Practical Marketing Applications of Facebook (Part 2 of 4)

By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Part 1 “Like” Me! The most well-known is the Facebook “like” button. Whereas Facebook used to give users the option to become “fans” of something—be it a brand or company or person—they can now “like” something with a single click. The “like” button is easy […]

The Practical Marketing Applications of Facebook (Part 1 of 4)

By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Any business owner, from the Fortune 500 to the corner liquor store, has heard about the tremendous potential of social media for Internet marketing. However, although everyone acknowledges and accepts that social media has great potential, and many of them know they should be involved, […]

Who’s Branding “You, Inc.?”

By Adam Karwoski, Founder of Social Brand U Two years ago, a friend of mine asked me if I was on Facebook. I replied in a somewhat haughty tone, “No, I’m not 16.” Today? I tweet! I’ve not only embraced social media but evangelize to others about it. I have a brand. Shortly after I […]

“Give Me that Old-Time (Marketing) Religion:” The Importance of Focus and Commitment when Using Social Media

By Jim Lyons, Professor at the University of Phoenix Lately, I’ve been working on a LinkedIn project assigned to me by our local campus of the University of Phoenix. And in taking it on, I’ve repeatedly been reminded of the “marketing basics” which I profess, literally, at the very same institution. I’m finding that with […]

How Social Networks Help Us Choose

By Berenice Ring, Professor at Fundação Getulio Vargas Have you noticed how many decisions we need to make nowadays and the amount of details involved in each one? Surely life was much easier in the early 20th century, when consumer staples were sold in bulk and housewives had their goods chosen for them by the […]

How Social Media is Helping Marketing, PR, and Sales Become Better Friends

By Michael Brenner, Senior Director of Global Marketing at SAP The biggest question I get asked on B2B Marketing Insider is about the challenges of sales and marketing alignment. I try to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the […]

Search Engine Optimization Versus Social Media Marketing: A Battle that Doesn’t Need to Be Fought

By Rob Croll, Professor at Full Sail University Successful organizations know that their customers now “find” them online in many ways, including Google searches, Facebook pages, customer review sites, social shopping sites, and more. Some interesting facts and figures: More than 16 billion searches were conducted worldwide during October 2010, according to data from comScore. […]

Are We There Yet? Tuning Up Your Metrics

By Marian Burk Wood, Author of The Marketing Plan Handbook Before you roll out a new social media marketing program, be ready to answer one key question about results: are we there yet? Here’s a roadmap for tuning up your metrics so you’ll know where you’re headed and how to track progress along the way. […]

Social Marketing: Building a Continuum of Access Points

By Allen Fuqua, Chief Marketing Officer at Winstead Nat Slavin, founder and President of Wicker Park Group, is fond of saying that in today’s market, “one size fits one.” He’s right. For marketers and business developers in the B2B space, this must become the mantra for strategy and tactical execution. Though many professionals see this […]

The Online Newsroom: The Factory that Runs a Brand’s Content Engine

By Ed Lallo, Principal at Newsroom Ink Google your company’s name and see what comes up. Do the stories at the top of the search results reflect the business you’re running? If not, why not? Maybe it’s because your company has a better story to tell than is currently being told. Facebook, Twitter, YouTube, and […]

Keeping Score in Social Media

By Dr. Don Roy, Professor at Middle Tennessee State University The use of social media to develop customer relationships can be compared to interactions with co-workers at an office party. Many of your co-workers may be relative strangers in that you may know their names and perhaps even the names of their significant others and […]

Four Steps to Inspire Infectious Action

By Andy Smith, Co-Author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change When you grab people’s attention, they sit up and listen. When you engage your audience, you connect with them and inspire them. However, too many efforts stop there, leaving people with good intentions that […]

Using Metastrategy to Amplify Your Media Performance

By Alan See, Chief Marketing Officer at Berry Network The prefix “meta” is used to mean about its own category. For example, under the umbrella of business intelligence, you often hear the term “metadata,” which means data concerning data. For purposes of this short post, “metastrategy” could be described as an overarching marketing strategy determining […]

Connecting Customer Lifetime Value with Social Media

By Bruce Weinberg and Paul Berger, Professors at Bentley University Let us express upfront our sincerest apologies for using a somewhat academic voice in this blog post! “Customer lifetime value” (CLV) is a very important relationship marketing concept. It is the present value of the net cash flows (from all purchases) that an organization expects […]

Fueling the Social Media Engine: How Building Relationships Online Drives the Growth of Brands

By Luis Gallardo, Managing Director of Global Brand & Marketing at Deloitte The world’s most successful brands go the distance. Beyond logos, colors, and shapes, brands endure over time and geography, attempting to do what no other commodity or service offering before them could do—or better yet, promise. Brands are expected to perform, and customers […]