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Exclusives
In addition to all the propriety feature articles, viewpoints, and columns in each issue of Social Media Marketing Magazine, we are also proud to provide some additional exclusive content and resources for your consumption.
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- "Like" is the New Link: How Facebook is Reorganizing Google's Web by Dave Kerpen
- The Power of "Likes" by Dave Kerpen
- Wow, What a Story! by Adam Karwoski
- Five Tips to Leverage Your Social Media Strategy by Jeffrey Hayzlett
- Going Gaga! by Nina Buik
- Four SEO/SMM Strategies to Get Your Blog Listed on the First Page of Google by Marci Reynolds
- The Sexiest Ain't Always the Best by Wayne Breitbarth
- Social Media and the News by John Foley, Jr.
- Dare to Be Radically Transparent by Jeffrey Hayzlett
- Using Twitter for Marketing and PR: Do the Pros Practice What They Preach? by Kent Huffman
- Freedom from Friends? by Diane Hessan
- Conversion to Smartphones Continues by Chuck Martin
- Social SERPs: Social Media's Growing Influence on Search Engine Results Pages by Dana Todd
- Social Media Marketing on a Shoestring by Kent Huffman
- SXSW: 8 Essential Takeaways for CMOs by Margaret Molloy
- Nordstrom Does Twitter Right by David Meerman Scott
- Disaster Control: How Social Media Can Help by John Foley, Jr.
- Influence Measurers: Will Klout Kill Community? by Gary Schirr
- Why "Think Global, Act Local" is No Longer Enough by Luis Gallardo
- The Practical Marketing Applications of Facebook (Part 4 of 4) by Sam Mallikarjunan
- The Practical Marketing Applications of Facebook (Part 3 of 4) by Sam Mallikarjunan
- The Practical Marketing Applications of Facebook (Part 2 of 4) by Sam Mallikarjunan
- The Practical Marketing Applications of Facebook (Part 1 of 4) by Sam Mallikarjunan
- Who's Branding "You, Inc.?" by Adam Karwoski
- "Give Me that Old-Time (Marketing) Religion:" The Importance of Focus and Commitment when Using Social Media by Jim Lyons
- How Social Networks Help Us Choose by Berenice Ring
- How Social Media is Helping Marketing, PR, and Sales Become Better Friends by Michael Brenner
- Search Engine Optimization Versus Social Media Marketing: A Battle that Doesn’t Need to Be Fought by Rob Croll
- Are We There Yet? Tuning Up Your Metrics by Marian Burk Wood
- Social Marketing: Building a Continuum of Access Points by Allen Fuqua
- The Online Newsroom: The Factory that Runs a Brand's Content Engine by Ed Lallo
- Keeping Score in Social Media by Dr. Don Roy
- Four Steps to Inspire Infectious Action by Andy Smith
- Using Metastrategy to Amplify Your Media Performance by Alan See
- Connecting Customer Lifetime Value with Social Media by Bruce Weinberg and Paul Berger
- Fueling the Social Media Engine: How Building Relationships Online Drives the Growth of Brands by Luis Gallardo
- People Have the Power: How Social Media is Changing Business and Why the Old Guard is Terrified by Barry Libert
- Using One-to-Many Technologies to Create One-to-One Experiences by David Harkleroad
- Five Useful Tips on Developing Social Media Conversations with Your Customers by Kenneth Cossin
- "Mocial" Marketing: 10 Things You Need to Know by Steve Jarrett
- Twitterviews: A New Medium for an Interview by John Foley, Jr.
- Reaching Beyond Your Own Space by Jay Miletsky
- Engage Your Most Dissatisfied Customers for Radical Thinking by Dr. Philippe Duverger
- The Perfect Bundle: A Netbook and an Aspirin by Jeff Hasen
- Three Questions the Savvy Executive Asks about Online Marketing Strategy by Stephanie Diamond
- A CIO Takes On CMOs and Social Media Marketing by Colin Osburn
- A Window through Which We can Look at Social Media Marketing by Ryan Sauers
- Embracing Social Media Measurement by Deirdre Breakenridge
- Social Media Marketing in a Crisis: VISIT FLORIDA and the BP Deepwater Horizon Oil Spill by Will Seccombe
- Will Social Media Courses Enable a Cultural Shift in Higher Education? by Dr. William Ward
- Strategic Networking on Social Media by Frank Agin
- Questions and Answers about Relationship Marketing and Relationship Commerce by Ted Rubin
- Does Your Company Have a @Tweetstar? by Lois Geller
- Content is King in B2B by John Watton
- How to Really Get "Liked" on Facebook by Angela Hausman
- Do CMOs Really Understand the Value of Twitter? by Kent Huffman
- Creating Luxury Tribes with Communication and Social Networks by Berenice Ring
- Could Big Brands Learn a Thing or Two from Singer Leann Rimes? Hell, Yeah! by Aaron Strout
- Sexy Social Media and Irresistible Attraction by David LaBonte
- Social 3.0: Social Media Drives Demand Generation by Brian Kardon
- How JetBlue Uses Social Media to the Fullest (and You Can, Too) by John Foley, Jr.
- By Invitation Only: Letting Your Customers in Behind the Velvet Rope by Tom Quinn
- Integrating Social Media with Mobile Marketing by Shelly Lipton
- Is Farming Out Selling Out? by Phyllis Neill
- Social Media Strategy Unclear to Marketers by Diane Meyer
- Size Matters: How a Large Online Network Can Transform You, Your Marketing, and Your Business by Ken Herron
- Mobile Marketing: The Most Exciting Channel to Reach Your Audience by Celene Mesa
- The Marketer's New Clothes by Johna Burke
- LinkedIn: How to Properly Plant It into Your Social Media Marketing Landscape by Kent Huffman
- Social Media Marketing: So Much More than Tools by Frank Reed
- Social Media Marketing will Drive Product Innovation by Gary Schirr
- In the Trenches: The Reality of Social Media for Business by Amy Howell
- The Power in Your Profile: How LinkedIn Can Be Leveraged to Lead a Fruitful Job Hunt by Eve Orsburn
Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes Magazine, CMO.com, Marketing News Magazine, Business.com, MarketingProfs.com, BtoB Magazine, Computerworld.com, and Texas Technology Magazine. He currently serves in advisory roles for the CMO Council and the Social CMO. Kent is also the founder and Co-Publisher of Social Media Marketing Magazine.
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