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Top Marketing Book Authors on Twitter

These are the top 50 marketing book authors around the world who were active on Twitter as of December 1, 2016. Although it's organized by number of followers, additions to—and removals from—this list are determined by a proprietary algorithm developed by Social Media Marketing Magazine that measures activity levels, engagement, and influence.

Please also visit our other "Top Twitter" lists: Top CMOs and Top Marketing Professors. Enjoy!

  • #1: Jeffrey Hayzlett
    Author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits from McGraw Hill and The Mirror Test: Is Your Business Really Breathing? from Business Plus
  • #2: Mari Smith
    Author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web from John Wiley & Sons
  • #3: Warren Whitlock
    Co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online from Xeno Press
  • #4: Dr. Sarah-Jayne Gratton
    Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech and author of Follow Me! Creating a Personal Brand with Twitter from John Wiley & Sons
  • #5: Dr. Dean Anthony Gratton
    Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech
  • #6: Jay Baer
    Author of Youtility: Why Smart Marketing is About Help, Not Hype from Portfolio
  • #7: Barry Libert
    Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business from John Wiley & Sons
  • #8: Marsha Collier
    Author of Social Media Commerce for Dummies from For Dummies and The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More! from John Wiley & Sons
  • #9: Joe Pulizzi
    Author of Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less from McGraw-Hill
  • #10: Jeffrey Gitomer
    Author of Social BOOM! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt from FT Press
  • #11: Shep Hyken
    Author of Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet from Greenleaf Book Group Press and Moments of Magic: Be a Star with Your Customers and Keep Them Forever from Amazon Digital Services
  • #12: Frank Sonnenberg
    Author of Marketing to Win: Strategies for Building Competitive Advantage in Service Industries from Ballinger Publishing
  • #13: David Newman
    Author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition from AMACOM Books
  • #14: Jeremy Goldman
    Author of Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media from AMACOM Books
  • #15: Lynn Serafinn
    Author of Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically from Humanity 1 Press and The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell from Humanity 1 Press
  • #16: Lori Ruff
    Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace
  • #17: Kent Huffman
    Author of 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors from C-Suite Press and co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity from Thomson Reuters/Aspatore Books
  • #18: Scott McKain
    Author of Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business from Greenleaf Book Group Press and Collapse of Distinction: Stand Out and Move Up While Your Competition Fails from Thomas Nelson
  • #19: Gini Dietrich
    Co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era from Que Biz-Tech
  • #20: Robert Rose
    Co-author of Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand from Content Marketing Institute
  • #21: Drew McLellan
    Author of 99.3 Random Acts of Marketing from Innova
  • #22: Shane Gibson
    Co-author of Sociable! How Social Media is Turning Sales and Marketing Upside Down from BookSurge Publishing
  • #23: Adrian Ott
    Author of Exponential Influence: Digital Habits That Engage Distracted Customers from Exponential Edge and The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy from HarperBusiness
  • #24: Cheryl Burgess
    Co-author of The Social Employee: How Great Companies Make Social Media Work from McGraw-Hill
  • #25: Deirdre Breakenridge
    Co-author of Cyberbranding: Brand Building in the Digital Economy from Financial Times/Prentice Hall
  • #26: Sandra Zoratti
    Co-author of Precision Marketing: Maximizing Revenue through Relevance from Kogan Page
  • #27: Chuck Martin
    Author of The Third Screen: Marketing to Your Customers in a World Gone Mobile from Nicholas Brealey Publishing
  • #28: Dr. Jennifer Aaker
    Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
  • #29: Stan Phelps
    Author of What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth from 9 INCH Marketing
  • #30: Dr. Dave Chaffey
    Author of Digital Business and E-Commerce Management from Pearson Education
  • #31: Aaron Strout
    Co-author of Location-Based Marketing for Dummies from For Dummies
  • #32: Lois Geller
    Author of Response: The Complete Guide to Profitable Direct Marketing from Oxford University Press
  • #33: Stephen Monaco
    Author of Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing from Total Publishing & Media
  • #34: Gina Carr
    Co-author of Klout Matters: How to Engage Customers, Boost Your Digital Influence, and Raise Your Klout Score for Success from McGraw-Hill
  • #35: Bernie Borges
    Author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing from Wheatmark
  • #36: Karen Post
    Author of Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference from McGraw-Hill
  • #37: Andy Smith
    Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
  • #38: Denise Lee Yohn
    Author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest from Jossey-Bass
  • #39: Jamie Turner
    Co-author of Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business from John Wiley & Sons and co-author of How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business from FT Press
  • #40: Dr. David Aaker
    Author of Brand Relevance: Making Competitors Irrelevant from Jossey-Bass and Spanning Silos: The New CMO Imperative from Harvard Business School Press
  • #41: Mark Burgess
    Co-author of The Social Employee: How Great Companies Make Social Media Work from McGraw-Hill
  • #42: Nichole Kelly
    Author of How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI from Que Publishing
  • #43: Jeanna Pool
    Author of Marketing for Solos: THE Ultimate How-to Guide for Marketing Your One-Person Small Business Successfully from 3 Bar Press
  • #44: Jennifer Abernethy
    Author of The Complete Idiot's Guide to Social Media Marketing from Alpha
  • #45: Beverly Macy
    Co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World from McGraw-Hill
  • #46: Jim Joseph
    Author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience from AMACOM Books
  • #47: Lou Imbriano
    Co-author of Winning the Customer: Turn Consumers into Fans and Get Them to Spend More from McGraw-Hill
  • #48: Paul Slack
    Author of Social Rules! A Common Sense Guide to Social Media Marketing from Wheatmark
  • #49: Linda Ireland
    Author of Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance from Aveus Publishing
  • #50: Teri Lucie Thompson
    Co-author of Tuning into Mom: Understanding America's Most Powerful Consumer from Purdue University Press

Chuck Martin

Chuck Martin is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is a New York Times business bestselling book author, has been Editor in Chief of four national magazines, a journalist at five daily newspapers, and was Vice President of IBM's publishing and advertising division. Chuck was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web. He is currently Director of the Center for Media Research at MediaPost in New York, teaches at the Whittemore School of Business and Economics at the University of New Hampshire, and is the Co-Publisher and Editor in Chief for Social Media Marketing Magazine.