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Top Marketing Book Authors on Twitter

These are the top 100 marketing book authors around the world who were active on Twitter as of December 11, 2014. Although it's organized by number of followers, additions to—and removals from—this list are determined by a proprietary algorithm I developed while writing my latest book. You can also follow these authors using Chris Herbert's Twitter list.

Please also visit our other "Top Twitter" lists: Top CMOs and Top Marketing Professors. Enjoy!

  • #1: Mari Smith
    Author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web from John Wiley & Sons
  • #2: Dr. Sarah-Jayne Gratton
    Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech and author of Follow Me! Creating a Personal Brand with Twitter from John Wiley & Sons
  • #3: Dr. Dean Anthony Gratton
    Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech
  • #4: Warren Whitlock
    Co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online from Xeno Press
  • #5: Barry Libert
    Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business from John Wiley & Sons
  • #6: Jay Baer
    Author of Youtility: Why Smart Marketing is About Help, Not Hype from Portfolio
  • #7: Marsha Collier
    Author of Social Media Commerce for Dummies from For Dummies and The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More! from John Wiley & Sons
  • #8: Eve Mayer
    Author of The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line from Course Technology PTR
  • #9: David Newman
    Author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition from AMACOM Books
  • #10: Jeffrey Gitomer
    Author of Social BOOM! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt from FT Press
  • #11: Jeffrey Hayzlett
    Author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits from McGraw Hill and The Mirror Test: Is Your Business Really Breathing? from Business Plus
  • #12: David Szetela
    Co-author of Pay-per-Click Search Engine Marketing: An Hour a Day from Sybex
  • #13: Joe Pulizzi
    Author of Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less from McGraw-Hill
  • #14: Shep Hyken
    Author of Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet from Greenleaf Book Group Press and Moments of Magic: Be a Star with Your Customers and Keep Them Forever from Amazon Digital Services
  • #15: Lori Ruff
    Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace
  • #16: Jeremy Goldman
    Author of Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media from AMACOM Books
  • #17: Lynn Serafinn
    Author of Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically from Humanity 1 Press and The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell from Humanity 1 Press
  • #18: Dave Kerpen
    Author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) from McGraw-Hill
  • #19: Drew McLellan
    Author of 99.3 Random Acts of Marketing from Innova
  • #20: Frank Sonnenberg
    Author of Marketing to Win: Strategies for Building Competitive Advantage in Service Industries from Ballinger Publishing
  • #21: Kent Huffman
    Author of 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors from C-Suite Press and co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity from Thomson Reuters/Aspatore Books
  • #22: Scott McKain
    Author of Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business from Greenleaf Book Group Press and Collapse of Distinction: Stand Out and Move Up While Your Competition Fails from Thomas Nelson
  • #23: Adrian Ott
    Author of Exponential Influence: Digital Habits That Engage Distracted Customers from Exponential Edge and The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy from HarperBusiness
  • #24: Gini Dietrich
    Co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era from Que Biz-Tech
  • #25: Shane Gibson
    Co-author of Sociable! How Social Media is Turning Sales and Marketing Upside Down from BookSurge Publishing
  • #26: Karen Post
    Author of Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference from McGraw-Hill
  • #27: Robert Rose
    Co-author of Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand from Content Marketing Institute
  • #28: Chuck Martin
    Author of The Third Screen: Marketing to Your Customers in a World Gone Mobile from Nicholas Brealey Publishing
  • #29: Deirdre Breakenridge
    Co-author of Cyberbranding: Brand Building in the Digital Economy from Financial Times/Prentice Hall
  • #30: Andy Smith
    Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
  • #31: Dr. Jennifer Aaker
    Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
  • #32: Cheryl Burgess
    Co-author of The Social Employee: How Great Companies Make Social Media Work from McGraw-Hill
  • #33: Lois Geller
    Author of Response: The Complete Guide to Profitable Direct Marketing from Oxford University Press
  • #34: Aaron Strout
    Co-author of Location-Based Marketing for Dummies from For Dummies
  • #35: Sandra Zoratti
    Co-author of Precision Marketing: Maximizing Revenue through Relevance from Kogan Page
  • #36: Krista Neher
    Author of Visual Social Media Marketing: Harnessing Images, Instagram, Infographics, and Pinterest to Grow Your Business Online from Boot Camp Publishing
  • #37: Gina Carr
    Co-author of Klout Matters: How to Engage Customers, Boost Your Digital Influence, and Raise Your Klout Score for Success from McGraw-Hill
  • #38: Dr. Dave Chaffey
    Author of Digital Business and E-Commerce Management from Pearson Education
  • #39: Stephen Monaco
    Author of Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing from Total Publishing & Media
  • #40: Bernie Borges
    Author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing from Wheatmark
  • #41: Stan Phelps
    Author of What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth from 9 INCH Marketing
  • #42: Dr. Tracy Tuten
    Co-author of Social Media Marketing from SAGE Publications and author of Advertisers at Work from Apress
  • #43: Jamie Turner
    Co-author of Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business from John Wiley & Sons and co-author of How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business from FT Press
  • #44: Jeanna Pool
    Author of Marketing for Solos: THE Ultimate How-to Guide for Marketing Your One-Person Small Business Successfully from 3 Bar Press
  • #45: Jennifer Abernethy
    Author of The Complete Idiot's Guide to Social Media Marketing from Alpha
  • #46: Nichole Kelly
    Author of How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI from Que Publishing
  • #47: Steve McKee
    Author of Power Branding: Leveraging the Success of the World's Best Brands from Palgrave Macmillan
  • #48: Beverly Macy
    Co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World from McGraw-Hill
  • #49: Marshall Sponder
    Author of Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics from McGraw-Hill
  • #50: Dr. David Aaker
    Author of Brand Relevance: Making Competitors Irrelevant from Jossey-Bass and Spanning Silos: The New CMO Imperative from Harvard Business School Press
  • #51: Ric Dragon
    Author of Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever from McGraw-Hill
  • #52: Lorrie Thomas Ross
    Author of The McGraw-Hill 36-Hour Course: Online Marketing from McGraw-Hill
  • #53: Natascha Thomson
    Co-author of 42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real-World Success Stories from Super Star Press
  • #54: Hollis Thomases
    Author of Twitter Marketing: An Hour a Day from Sybex
  • #55: Gail Goodman
    Author of Engagement Marketing: How Small Business Wins in a Socially Connected World from John Wiley & Sons
  • #56: Mark Burgess
    Co-author of The Social Employee: How Great Companies Make Social Media Work from McGraw-Hill
  • #57: Dr. Ian Fenwick
    Co-author of DigiMarketing: The Essential Guide to New Media and Digital Marketing from John Wiley & Sons
  • #58: Phyllis Khare
    Author of Social Media Marketing eLearning Kit For Dummies from For Dummies and co-author of Facebook Marketing All-in-One for Dummies from For Dummies
  • #59: Lou Imbriano
    Co-author of Winning the Customer: Turn Consumers into Fans and Get Them to Spend More from McGraw-Hill
  • #60: Jim Joseph
    Author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience from AMACOM Books
  • #61:Greg Jarboe
    Co-author of YouTube and Video Marketing: An Hour a Day from Sybex
  • #62: Terry Brock
    Co-author of Klout Matters: How to Engage Customers, Boost Your Digital Influence, and Raise Your Klout Score for Success from McGraw-Hill
  • #63: Michelle Golden
    Author of Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships from John Wiley & Sons
  • #64: Lon Safko
    Author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing from McGraw-Hill and co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success from John Wiley & Sons
  • #65: John Havens
    Co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand from Jossey-Bass
  • #66: Mike Moran
    Co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site from IBM Press
  • #67: Lida Citroën
    Author of Reputation 360: Creating Power through Personal Branding from Palisades Publishing
  • #68: Alan K'necht
    Co-author of The Last Original Idea: A Cynic's View of Internet Marketing from Infinity Publishing
  • #69: Jeanniey Mullen
    Co-author of E-Mail Marketing: An Hour a Day from Sybex
  • #70: Catherine Juon
    Author of Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics from Que Biz-Tech
  • #71: Stephen Denny
    Author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry from Portfolio Hardcover
  • #72: Paul Slack
    Author of Social Rules! A Common Sense Guide to Social Media Marketing from Wheatmark
  • #73: Denise Lee Yohn
    Author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest from Jossey-Bass
  • #74: Adam Needles
    Author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model from New Year Publishing
  • #75: Frank Supovitz
    Co-author of The Sports Event Managing and Marketing Playbook from John Wiley & Sons
  • #76: Ben McConnell
    Co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce from Lewis Lane Press
  • #77: Josh Miles
    Author of Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm from the Content Marketing Institute
  • #78: Eric Van Der Hope
    Author of Niche Methodology: Nine Strategies for Identifying, Gathering, and Developing a Profitable Niche Market from Globalnet Publishing
  • #79: Larry Weber
    Author of The Digital Marketer: 10 New Skills You Must Learn to Stay Relevant and Customer-Centric from John Wiley & Sons
  • #80: Linda Ireland
    Author of Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance from Aveus Publishing
  • #81: Jim Signorelli
    Author of StoryBranding: Creating Stand-Out Brands through the Power of Story from Greenleaf Book Group Press
  • #82: Calvin Jones
    Co-author of Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation from Kogan Page
  • #83: Chris Grams
    Author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World from Que Biz-Tech
  • #84: Melissa Barker
    Co-author of Social Media Marketing: A Strategic Approach from South-Western College Publishing
  • #85: John Ellett
    Author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents from CreateSpace
  • #86: Luis Gallardo
    Author of Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands, and Careers from LID Publishing
  • #87: Rob Fuggetta
    Author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force from John Wiley & Sons
  • #88: Monique Reece
    Author of Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution from FT Press
  • #89: Teri Lucie Thompson
    Co-author of Tuning into Mom: Understanding America's Most Powerful Consumer from Purdue University Press
  • #90: Scott Davis
    Co-author of The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders from Jossey-Bass
  • #91: Zain Raj
    Author of Brand Rituals: How Successful Brands Bond with Customers for Life from Spyglass Publishing Group
  • #92: Lisa Nirell
    Author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World from Palgrave Macmillan
  • #93: Adam Karwoski
    Author of Taking the Mystery Out of Social Media: Leveraging Social Media to Build Value for Your Customer, a Brand for Your Business, and Growth for Your Company from Social Brand U
  • #94: D. Keith Pigues
    Author of Winning with Customers: A Playbook for B2B from John Wiley & Sons
  • #95: Jeff Tobe
    Co-author of Anticipate: Knowing What Customers Need Before They Do from John Wiley & Sons
  • #96: Michal Clements
    Co-author of Tuning into Mom: Understanding America's Most Powerful Consumer from Purdue University Press
  • #97: David Poulos
    Author of The Marketing Doctor's Survival Notes: A Collection of Tips, Techniques for Survival from the Trenches of Corporate and Non-Profit Marketing from CreateSpace
  • #98: Mary Abbazia
    Co-author of The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles from John Wiley & Sons
  • #99: Ted Wright
    Author of Fizz: Harness the Power of Word-of-Mouth Marketing to Drive Brand Growth from McGraw-Hill
  • #100: Tom Spitale
    Co-author of The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles from John Wiley & Sons

Kent Huffman

Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is a fractional CMO at Chief Outsiders. Formerly, Kent served as the CMO at BearCom Wireless, the Vice President of Marketing for CompuCom Systems, and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes Magazine, CMO.com, Marketing News Magazine, Business.com, MarketingProfs.com, BtoB Magazine, Computerworld.com, and Texas Technology Magazine. He currently serves in advisory roles for the CMO Council and the CX|M Institute.