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Top Marketing Book Authors on Twitter
These are the top 55 marketing book authors around the world who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 3) were active on Twitter as of August 25, 2010.
This list is organized by number of followers (in descending order). You can also follow these authors using Chris Herbert's Twitter list.
Please let me know if we have missed any authors who have 500 or more followers. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
Please also visit our other "Top Twitter" lists: Top CMOs, Top Marketing Professors, and Marketing Definitions from the Top Marketers. Enjoy!
- #1: Guy Kawasaki
Author of Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition from Penguin Group
www.Twitter.com/GuyKawasaki - #2: Chris Brogan
Author of Social Media 101: Tactics and Tips to Develop Your Business Online from John Wiley & Sons
www.Twitter.com/ChrisBrogan - #3: Dan Schawbel
Author of Me 2.0: Build a Powerful Brand to Achieve Career Success from Kaplan Publishing
www.Twitter.com/DanSchawbel - #4: Laura Fitton
Co-author of Twitter for Dummies from For Dummies
www.Twitter.com/Pistachio - #5: Warren Whitlock
Co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online from Xeno Press
www.Twitter.com/WarrenWhitlock - #6: Mike O'Neil
Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace
www.Twitter.com/MikeONeilDenver - #7: David Meerman Scott
Author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly from John Wiley & Sons
www.Twitter.com/DMScott - #8: John Jantsch
Author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide from Thomas Nelson
www.Twitter.com/DuctTape - #9: Erik Qualman
Author of Socialnomics: How Social Media Transforms the Way We Live and Do Business from John Wiley & Sons
www.Twitter.com/EQualman - #10: Lewis Howes
Co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website from 418 Press
www.Twitter.com/LewisHowes - #11: Mitch Meyerson
Author of Success Secrets of the Online Marketing Superstars from Kaplan Business
www.Twitter.com/MitchMeyerson - #12: Chuck Martin
Co-author of Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition from McGraw-Hill
www.Twitter.com/ChuckMartin1 - #13: Kent Huffman
Co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity from Thomson Reuters/Aspatore Books
www.Twitter.com/KentHuffman - #14: Andy Beal
Co-author of Radically Transparent: Monitoring and Managing Reputations Online from Sybex
www.Twitter.com/AndyBeal - #15: Douglas Karr
Co-author of Corporate Blogging for Dummies from For Dummies
www.Twitter.com/DouglasKarr - #16: Paul Chaney
Author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media from John Wiley & Sons
www.Twitter.com/PChaney - #17: Shane Gibson
Co-author of Sociable! How Social Media is Turning Sales and Marketing Upside Down from BookSurge Publishing
www.Twitter.com/ShaneGibson - #18: Lois Geller
Author of Response: The Complete Guide to Profitable Direct Marketing from Oxford University Press
www.Twitter.com/LoisGeller - #19: Scott McKain
Author of Collapse of Distinction: Stand Out and Move Up While Your Competition Fails from Thomas Nelson
www.Twitter.com/ScottMcKain - #20: Diane Hessan
Co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage from Basic Books
www.Twitter.com/CommunispaceCEO - #21: Deirdre Breakenridge
Co-author of Cyberbranding: Brand Building in the Digital Economy from Financial Times/Prentice Hall
www.Twitter.com/DBreakenridge - #22: Drew McLellan
Author of 99.3 Random Acts of Marketing from Innova
www.Twitter.com/DrewMcLellan - #23: Debbie Weil
Author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right from Portfolio
www.Twitter.com/DebbieWeil - #24: Stephanie Diamond
Author of Web Marketing for Small Businesses: Seven Steps to Explosive Business Growth from Sourcebooks
www.Twitter.com/DiamondSF - #25: Adrian Ott
Author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy from HarperBusiness
www.Twitter.com/ExponentialEdge - #26: Dr. Jennifer Aaker
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
www.Twitter.com/Aaker - #27: Bernie Borges
Author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing from Wheatmark
www.Twitter.com/BernieBay - #28: Bruce Turkel
Author of Building Brand Value: Seven Simple Steps to Profitable Communications from Turkel
www.Twitter.com/BruceTurkel - #29: Kim Dushinski
Author of The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns from CyberAge Books
www.Twitter.com/KimDushinski - #30: Lori Ruff
Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace
www.Twitter.com/LinkedInDiva - #31: Frank Agin
Co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website from 418 Press
www.Twitter.com/FrankAgin - #32: Jennifer Abernethy
Author of The Complete Idiot's Guide to Social Media Marketing from Alpha
www.Twitter.com/SalesLounge - #33: Steve Woods
Author of Digital Body Language: Deciphering Customer Intentions in an Online World from New Year Publishing
www.Twitter.com/SteveWoods - #34: Hollis Thomases
Author of Twitter Marketing: An Hour a Day from Sybex
www.Twitter.com/HollisThomases - #35: Brian Reich
Co-author of Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience from John Wiley & Sons
www.Twitter.com/BrianReich - #36: Shel Horowitz
Co-author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet from John Wiley & Sons
www.Twitter.com/ShelHorowitz - #37: Jarvis Cromwell
Co-author of The Chief Marketing Officer: CMOs from the World's Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impact from Thomson Reuters/Aspatore Books
www.Twitter.com/JarvisCromwell - #38: Lon Safko
Co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success from John Wiley & Sons
www.Twitter.com/LonSafko - #39: John Gerzema
Co-author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It from Jossey-Bass
www.Twitter.com/JohnGerzema - #40: Michelle Golden
Author of Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships from John Wiley & Sons
www.Twitter.com/MichelleGolden - #41: Jessie Paul
Author of No Money Marketing: From Upstart to Big Brand on a Frugal Budget from Tata McGraw-Hill
www.Twitter.com/Jessie_Paul - #42: Greg Jarboe
Co-author of YouTube and Video Marketing: An Hour a Day from Sybex
www.Twitter.com/GregJarboe - #43: Jennifer Kaplan
Author of Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers -- and Save the Planet from Prentice Hall Press
www.Twitter.com/Greenhance - #44: Mike Moran
Co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site from IBM Press
www.Twitter.com/MikeMoran - #45: John C. Havens
Co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand from Jossey-Bass
www.Twitter.com/JohnCHavens - #46: Bill Hunt
Co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site from IBM Press
www.Twitter.com/BillHunt - #47: Marian B. Wood
Author of The Marketing Plan Handbook from Pearson Prentice Hall
www.Twitter.com/MarianBWood - #48: Eric Van Der Hope
Author of Niche Methodology: Nine Strategies for Identifying, Gathering, and Developing a Profitable Niche Market from Globalnet Publishing
www.Twitter.com/EricVanDerHope - #49: Andy Smith
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
www.Twitter.com/Kabbenbock - #50: Emanuel Rosen
Author of The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-Mouth Marketing from Broadway Business
www.Twitter.com/EmanuelRosen - #51: Jason Miletsky
Author of Perspectives on Marketing from Course Technology PTR
www.Twitter.com/JayMiletsky - #52: Robbin Block
Author of Social Persuasion: Making Sense of Social Media for Small Business from Block Media
www.Twitter.com/RobbinBlock - #53: Simms Jenkins
Author of The Truth about E-Mail Marketing from FT Press
www.Twitter.com/SimmsJenkins - #54: John Todor
Author of Winning Mindshare: The Psychology of Personalization and One-to-One Marketing from The Whetstone Group
www.Twitter.com/JohnTodor - #55: Simon Middleton
Author of Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru from Capstone
www.Twitter.com/TheBrandGuru
Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes, Marketing News, BtoB, Computerworld, and Texas Technology magazines. He currently serves in advisory roles for the CMO Council, the CMO Club, the Social CMO, and Social2B. Kent is also the founder and Co-Publisher of Social Media Marketing Magazine.
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