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Top Marketing Book Authors on Twitter
These are the top 100 marketing book authors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of February 6, 2012.
This list is organized by number of followers (in descending order). You can also follow these authors using Chris Herbert's Twitter list.
Please let me know if we have missed any authors whose marketing books are available on Amazon.com. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
Please also visit our other "Top Twitter" lists: Top CMOs, Top Marketing Professors, and Marketing Definitions from the Top Marketers. Enjoy!
- #1: Mari Smith
Co-author of Facebook Marketing: An Hour a Day from Sybex
www.Twitter.com/MariSmith - #2: Barry Libert
Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business from John Wiley & Sons
www.Twitter.com/BarryLibert - #3: Warren Whitlock
Co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online from Xeno Press
www.Twitter.com/WarrenWhitlock - #4: Dr. Dean Anthony Gratton
Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech
www.Twitter.com/GrattonBoy - #5: Laura Fitton
Co-author of Twitter for Dummies from For Dummies
www.Twitter.com/Pistachio - #6: Dr. Sarah-Jayne Gratton
Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech
www.Twitter.com/GrattonGirl - #7: David Meerman Scott
Author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly from John Wiley & Sons
www.Twitter.com/DMScott - #8: Eve Mayer Orsburn
Author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow from Emerging Publishing Press
www.Twitter.com/LinkedInQueen - #9: David Szetela
Co-author of Pay-per-Click Search Engine Marketing: An Hour a Day from Sybex
www.Twitter.com/Szetela - #10: Erik Qualman
Author of Socialnomics: How Social Media Transforms the Way We Live and Do Business from John Wiley & Sons
www.Twitter.com/EQualman - #11: Jay Baer
Co-author of The Now Revolution: Seven Steps to Becoming a Faster, Smarter, and More Responsive Company from John Wiley & Sons
www.Twitter.com/JayBaer - #12: Jeffrey Hayzlett
Author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits from McGraw Hill and The Mirror Test: Is Your Business Really Breathing? from Business Plus
www.Twitter.com/JeffreyHayzlett - #13: Neal Schaffer
Author of Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn from CreateSpace
www.Twitter.com/NealSchaffer - #14: Simon Mainwaring
Author of We First: How Brands and Consumers Use Social Media to Build a Better World from Palgrave Macmillan
www.Twitter.com/SimonMainwaring - #15: Amber Naslund
Co-author of The Now Revolution: Seven Steps to Becoming a Faster, Smarter, and More Responsive Company from John Wiley & Sons
www.Twitter.com/AmberCadabra - #16: Lewis Howes
Co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website from 418 Press
www.Twitter.com/LewisHowes - #17: Jeffrey Gitomer
Author of Social BOOM! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt from FT Press
www.Twitter.com/Gitomer - #18: Mark Stevens
Author of Your Marketing Sucks from Crown Business
www.Twitter.com/Mark_MSCO - #19: Adrian Ott
Author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy from HarperBusiness
www.Twitter.com/ExponentialEdge - #20: Mark Schaefer
Author of The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time from Mark Schaefer Publishing
www.Twitter.com/MarkWSchaefer - #21: Lori Ruff
Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace
www.Twitter.com/LinkedInDiva - #22: C.C. Chapman
Co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, E-books, Webinars (and More) that Engage Customers and Ignite Your Business from John Wiley & Sons
www.Twitter.com/CC_Chapman - #23: Lynn Serafinn
Author of The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell from Humanity 1 Press
www.Twitter.com/LynnSerafinn - #24: Kent Huffman
Co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity from Thomson Reuters/Aspatore Books
www.Twitter.com/KentHuffman - #25: Chuck Martin
Author of The Third Screen: Marketing to Your Customers in a World Gone Mobile from Nicholas Brealey Publishing
www.Twitter.com/ChuckMartin1 - #26: Steve Weber
Author of Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network from Weber Books
www.Twitter.com/WeberBooks - #27: Shane Gibson
Co-author of Sociable! How Social Media is Turning Sales and Marketing Upside Down from BookSurge Publishing
www.Twitter.com/ShaneGibson - #28: Stephanie Agresta
Co-author of Perspectives on Social Media Marketing from Course Technology PTR
www.Twitter.com/StephAgresta - #29: Aaron Strout
Co-author of Location-Based Marketing for Dummies from For Dummies
www.Twitter.com/AaronStrout - #30: Scott McKain
Author of Collapse of Distinction: Stand Out and Move Up While Your Competition Fails from Thomas Nelson
www.Twitter.com/ScottMcKain - #31: Lois Geller
Author of Response: The Complete Guide to Profitable Direct Marketing from Oxford University Press
www.Twitter.com/LoisGeller - #32: Deirdre Breakenridge
Co-author of Cyberbranding: Brand Building in the Digital Economy from Financial Times/Prentice Hall
www.Twitter.com/DBreakenridge - #33: Dave Kerpen
Author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) from McGraw-Hill
www.Twitter.com/DaveKerpen - #34: Eric Yaverbaum
Co-author of Public Relations for Dummies from For Dummies
www.Twitter.com/RealYaverbaum - #35: Diane Hessan
Co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage from Basic Books
www.Twitter.com/CommunispaceCEO - #36: Dr. Jennifer Aaker
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
www.Twitter.com/Aaker - #37: Paul Chaney
Author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media from John Wiley & Sons
www.Twitter.com/PChaney - #38: Drew McLellan
Author of 99.3 Random Acts of Marketing from Innova
www.Twitter.com/DrewMcLellan - #39: Marcus Schroefel
Author of Tweet Control: Discover How to Make Twitter Your Instant Word-of-Mouth Marketing Machine from CreateSpace
www.Twitter.com/Web2Marketer - #40: Karen Post
Author of Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference from McGraw-Hill
www.Twitter.com/BrandingDiva - #41: Bernie Borges
Author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing from Wheatmark
www.Twitter.com/BernieBay - #42: Debbie Weil
Author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right from Portfolio
www.Twitter.com/DebbieWeil - #43: Stephanie Diamond
Author of Web Marketing for Small Businesses: Seven Steps to Explosive Business Growth from Sourcebooks
www.Twitter.com/DiamondSF - #44: Erik Deckers
Co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself from Que Biz-Tech
www.Twitter.com/EDeckers - #45: Simon Salt
Author of Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp, and Other Location-Sharing Sites from Que Biz-Tech
www.Twitter.com/IncSlinger - #46: Dave Evans
Author of Social Media Marketing: An Hour a Day from Sybex
www.Twitter.com/EvansDave - #47: Beverly Macy
Co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World from McGraw-Hill
www.Twitter.com/BeverlyMacy - #48: Lorrie Thomas
Author of The McGraw-Hill 36-Hour Course: Online Marketing from McGraw-Hill
www.Twitter.com/WebTherapist - #49: Greg Verdino
Author of MicroMarketing: Get Big Results by Thinking and Acting Small from McGraw-Hill
www.Twitter.com/GregVerdino - #50: Frank Sonnenberg
Author of Marketing to Win: Strategies for Building Competitive Advantage in Service Industries from Ballinger Publishing
www.Twitter.com/FSonnenberg - #51: Marshall Sponder
Author of Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics from McGraw-Hill
www.Twitter.com/WebMetricsGuru - #52: Jennifer Abernethy
Author of The Complete Idiot's Guide to Social Media Marketing from Alpha
www.Twitter.com/SalesLounge - #53: Liana "Li" Evans
Author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media from Que Biz-Tech
www.Twitter.com/StorySpinner - #54: Marty Dickinson
Co-author of Web Marketing All-in-One Desk Reference for Dummies from For Dummies
www.Twitter.com/MartyDickinson - #55: Kim Dushinski
Author of The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns from CyberAge Books
www.Twitter.com/KimDushinski - #56: Bruce Turkel
Author of Building Brand Value: Seven Simple Steps to Profitable Communications from Turkel
www.Twitter.com/BruceTurkel - #57: Andrea Vahl
Co-author of Facebook Marketing All-in-One for Dummies from For Dummies
www.Twitter.com/AndreaVahl - #58: Stan Phelps
Author of What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth from 9 INCH Marketing
www.Twitter.com/9INCHmarketing - #59: Hollis Thomases
Author of Twitter Marketing: An Hour a Day from Sybex
www.Twitter.com/HollisThomases - #60: Steve Woods
Author of Digital Body Language: Deciphering Customer Intentions in an Online World from New Year Publishing
www.Twitter.com/SteveWoods - #61: Frank Agin
Co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website from 418 Press
www.Twitter.com/FrankAgin - #62: Dr. David Aaker
Author of Brand Relevance: Making Competitors Irrelevant from Jossey-Bass and Spanning Silos: The New CMO Imperative from Harvard Business School Press
www.Twitter.com/DavidAaker - #63: John Gerzema
Co-author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It from Jossey-Bass
www.Twitter.com/JohnGerzema - #64: Jessie Paul
Author of No Money Marketing: From Upstart to Big Brand on a Frugal Budget from Tata McGraw-Hill
www.Twitter.com/Jessie_Paul - #65: Lida Citroën
Author of Reputation 360: Creating Power through Personal Branding from Palisades Publishing
www.Twitter.com/LIDA360 - #66: Greg Jarboe
Co-author of YouTube and Video Marketing: An Hour a Day from Sybex
www.Twitter.com/GregJarboe - #67: Dr. Ian Fenwick
Co-author of DigiMarketing: The Essential Guide to New Media and Digital Marketing from John Wiley & Sons
www.Twitter.com/DrIanFenwick - #68: Phyllis Khare
Co-author of Facebook Marketing All-in-One for Dummies from For Dummies
www.Twitter.com/PhyllisKhare - #69: Derek Mehraban
Author of The New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications from Racom Communications
www.Twitter.com/Mehraban - #70: Michelle Golden
Author of Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships from John Wiley & Sons
www.Twitter.com/MichelleGolden - #71: Rod Sloane
Author of Alignment: The Secret to Getting Your Sales and Marketing Teams Working Together from Eldamar
www.Twitter.com/RodSloane - #72: Chris Forbes
Co-author of Guerrilla Marketing for Nonprofits from Entrepreneur Press
www.Twitter.com/CForbesOklahoma - #73: Stephen Denny
Author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry from Portfolio Hardcover
www.Twitter.com/Note_to_CMO - #74: Lon Safko
Co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success from John Wiley & Sons
www.Twitter.com/LonSafko - #75: John C. Havens
Co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand from Jossey-Bass
www.Twitter.com/JohnCHavens - #76: Lou Imbriano
Co-author of Winning the Customer: Turn Consumers into Fans and Get Them to Spend More from McGraw-Hill
www.Twitter.com/LouImbriano - #77: Alan K'necht
Co-author of The Last Original Idea: A Cynic's View of Internet Marketing from Infinity Publishing
www.Twitter.com/AKnecht - #78: Bill Hunt
Co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site from IBM Press
www.Twitter.com/BillHunt - #79: Mike Moran
Co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site from IBM Press
www.Twitter.com/MikeMoran - #80: Duane Forrester
Author of Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue from McGraw-Hill
www.Twitter.com/DuaneForrester - #81: Andy Smith
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
www.Twitter.com/Kabbenbock - #82: Jennifer Kaplan
Author of Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers -- and Save the Planet from Prentice Hall Press
www.Twitter.com/Greenhance - #83: Jeff Hasen
Author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty through Mobile Marketing from John Wiley & Sons
www.Twitter.com/JeffHasen - #84: Chris Treadaway
Co-author of Facebook Marketing: An Hour a Day from Sybex
www.Twitter.com/CTreada - #85: Jim Joseph
Author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience from AMACOM Books
www.Twitter.com/JimJosephExp - #86: Simms Jenkins
Author of The Truth about E-Mail Marketing from FT Press
www.Twitter.com/SimmsJenkins - #87: Joe Kerschbaum
Co-author of Pay-per-Click Search Engine Marketing: An Hour a Day from Sybex
www.Twitter.com/JoeKerschbaum - #88: Martin Roll
Author of Asian Brand Strategy: How Asia Builds Strong Brands from Palgrave Macmillan
www.Twitter.com/MartinRoll - #89: John Todor
Author of Winning Mindshare: The Psychology of Personalization and One-to-One Marketing from The Whetstone Group
www.Twitter.com/JohnTodor - #90: Chris Grams
Author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World from Que Biz-Tech
www.Twitter.com/CDGrams - #91: Eric Van Der Hope
Author of Niche Methodology: Nine Strategies for Identifying, Gathering, and Developing a Profitable Niche Market from Globalnet Publishing
www.Twitter.com/EricVanDerHope - #92: Peter VanRysdam
Author of Marketing in a Web 2.0 World: Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget from Atlantic Publishing Group
www.Twitter.com/Peter352 - #93: Wayne Breitbarth
Author of The Power Formula for Linkedin Success: Kick-Start Your Business, Brand, and Job Search from Greenleaf Book Group
www.Twitter.com/WayneBreitbarth - #94: Robbin Block
Author of Social Persuasion: Making Sense of Social Media for Small Business from Block Media
www.Twitter.com/RobbinBlock - #95: Alina Wheeler
Author of Designing Brand Identity: An Essential Guide for the Whole Branding Team from John Wiley & Sons
www.Twitter.com/AlinaWheeler - #96: Linda Ireland
Author of Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance from Aveus Publishing
www.Twitter.com/LindaIreland - #97: Jay Miletsky
Co-author of Perspectives on Marketing, Perspectives on Branding, and Perspectives on Social Media Marketing from Course Technology PTR
www.Twitter.com/JayMiletsky - #98: Michael Hamlin
Co-author of High Visibility: Transforming Your Personal and Professional Brand from McGraw-Hill
www.Twitter.com/AsianPundit - #99: MaryLee Sachs
Author of The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers from Gower
www.Twitter.com/MaryLeeSachs - #100: Teri Lucie Thompson
Co-author of Tuning into Mom: Understanding America's Most Powerful Consumer from Purdue University Press
www.Twitter.com/TeriLucie
Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes Magazine, CMO.com, Marketing News Magazine, Business.com, MarketingProfs.com, BtoB Magazine, Computerworld.com, and Texas Technology Magazine. He currently serves in advisory roles for the CMO Council and the Social CMO. Kent is also the founder and Co-Publisher of Social Media Marketing Magazine.
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