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Top Marketing Book Authors on Twitter
These are the top 95 marketing book authors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of April 29, 2013. These authors have been selected using a proprietary algorithm that I developed four years ago and continue to refine.
This list is organized by number of followers (in descending order). You can also follow these authors using Chris Herbert's Twitter list.
Please let me know if we have missed any authors whose marketing books are available on Amazon.com. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
Please also visit our other "Top Twitter" lists: Top CMOs and Top Marketing Professors. Enjoy!
- #1: Dr. Dean Anthony Gratton
Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech
www.Twitter.com/GrattonBoy - #2: Dr. Sarah-Jayne Gratton
Co-author of Zero to 100,000: Social Media Tips and Tricks for Small Businesses from Que Biz-Tech and author of Follow Me! Creating a Personal Brand with Twitter from John Wiley & Sons
www.Twitter.com/GrattonGirl - #3: Mari Smith
Author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web from John Wiley & Sons
www.Twitter.com/MariSmith - #4: Warren Whitlock
Co-author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online from Xeno Press
www.Twitter.com/WarrenWhitlock - #5: Barry Libert
Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business from John Wiley & Sons
www.Twitter.com/BarryLibert - #6: Ted Rubin
Co-author of Return on Relationship: Relationships are the New Currency--Honor Them, Invest in Them, and Start Measuring Your ROR from Tate Publishing & Enterprises
www.Twitter.com/TedRubin - #7: Laura Fitton
Co-author of Twitter for Dummies from For Dummies
www.Twitter.com/Pistachio - #8: Eve Mayer
Author of The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line from Course Technology PTR
www.Twitter.com/LinkedInQueen - #9: David Meerman Scott
Author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly from John Wiley & Sons
www.Twitter.com/DMScott - #10: Adrian Ott
Author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy from HarperBusiness
www.Twitter.com/ExponentialEdge - #11: David Szetela
Co-author of Pay-per-Click Search Engine Marketing: An Hour a Day from Sybex
www.Twitter.com/Szetela - #12: Jeffrey Gitomer
Author of Social BOOM! How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt from FT Press
www.Twitter.com/Gitomer - #13: Jeffrey Hayzlett
Author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits from McGraw Hill and The Mirror Test: Is Your Business Really Breathing? from Business Plus
www.Twitter.com/JeffreyHayzlett - #14: Mark Schaefer
Author of Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing from McGraw-Hill and The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time from Mark Schaefer Publishing
www.Twitter.com/MarkWSchaefer - #15: Lori Ruff
Co-author of Rock the World with Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile from CreateSpace
www.Twitter.com/LinkedInDiva - #16: Lynn Serafinn
Author of Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically from Humanity 1 Press and The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell from Humanity 1 Press
www.Twitter.com/LynnSerafinn - #17: Drew McLellan
Author of 99.3 Random Acts of Marketing from Innova
www.Twitter.com/DrewMcLellan - #18: Jeremy Goldman
Author of Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media from AMACOM Books
www.Twitter.com/JereMarketer - #19: Dave Kerpen
Author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) from McGraw-Hill
www.Twitter.com/DaveKerpen - #20: Kent Huffman
Author of 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors from C-Suite Press and co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity from Thomson Reuters/Aspatore Books
www.Twitter.com/KentHuffman - #21: Andy Smith
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
www.Twitter.com/Kabbenbock - #22: Gini Dietrich
Co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era from Que Biz-Tech
www.Twitter.com/GiniDietrich - #23: Chuck Martin
Author of The Third Screen: Marketing to Your Customers in a World Gone Mobile from Nicholas Brealey Publishing
www.Twitter.com/ChuckMartin - #24: Scott McKain
Author of Collapse of Distinction: Stand Out and Move Up While Your Competition Fails from Thomas Nelson
www.Twitter.com/ScottMcKain - #25: Shane Gibson
Co-author of Sociable! How Social Media is Turning Sales and Marketing Upside Down from BookSurge Publishing
www.Twitter.com/ShaneGibson - #26: Aaron Strout
Co-author of Location-Based Marketing for Dummies from For Dummies
www.Twitter.com/AaronStrout - #27: Deirdre Breakenridge
Co-author of Cyberbranding: Brand Building in the Digital Economy from Financial Times/Prentice Hall
www.Twitter.com/DBreakenridge - #28: Lois Geller
Author of Response: The Complete Guide to Profitable Direct Marketing from Oxford University Press
www.Twitter.com/LoisGeller - #29: Frank Sonnenberg
Author of Marketing to Win: Strategies for Building Competitive Advantage in Service Industries from Ballinger Publishing
www.Twitter.com/FSonnenberg - #30: Dr. Jennifer Aaker
Co-author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change from Jossey-Bass
www.Twitter.com/Aaker - #31: Jessie Paul
Author of No Money Marketing: From Upstart to Big Brand on a Frugal Budget from Tata McGraw-Hill
www.Twitter.com/Jessie_Paul - #32: Karen Post
Author of Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference from McGraw-Hill
www.Twitter.com/BrandingDiva - #33: Vala Afshar
Co-author of The Pursuit of Social Business Excellence: How to Compete, Win, and Expand through Collaboraton from Charles Pinot
www.Twitter.com/ValaAfshar - #34: Bernie Borges
Author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing from Wheatmark
www.Twitter.com/BernieBay - #35: Paul Chaney
Author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media from John Wiley & Sons
www.Twitter.com/PChaney - #36: Erik Deckers
Co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself from Que Biz-Tech
www.Twitter.com/EDeckers - #37: Tom Feltenstein
Author of 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition from McGraw-Hill and The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing from Morgan James Publishing
www.Twitter.com/Toms4Walls - #38: Debbie Weil
Author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right from Portfolio
www.Twitter.com/DebbieWeil - #39: Stephanie Diamond
Co-author of Social Media Marketing For Dummies from For Dummies and Web Marketing for Small Businesses: Seven Steps to Explosive Business Growth from Sourcebooks
www.Twitter.com/DiamondSF - #40: Robert Rose
Co-author of Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand from Content Marketing Institute
www.Twitter.com/Robert_Rose - #41: Simon Salt
Author of Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp, and Other Location-Sharing Sites from Que Biz-Tech
www.Twitter.com/IncSlinger - #42: Dr. Tracy Tuten
Co-author of Social Media Marketing from Prentice Hall
www.Twitter.com/Brandacity - #43: Mark Fidelman
Author of Socialized! How the Most Successful Businesses Harness the Power of Social from Bibliomotion
www.Twitter.com/MarkFidelman - #44: Jamie Turner
Co-author of Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business from John Wiley & Sons and co-author of How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business from FT Press
www.Twitter.com/AskJamieTurner - #45: Jennifer Abernethy
Author of The Complete Idiot's Guide to Social Media Marketing from Alpha
www.Twitter.com/SalesLounge - #46: Beverly Macy
Co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World from McGraw-Hill
www.Twitter.com/BeverlyMacy - #47: Marshall Sponder
Author of Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics from McGraw-Hill
www.Twitter.com/WebMetricsGuru - #48: Stan Phelps
Author of What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth from 9 INCH Marketing
www.Twitter.com/9INCHmarketing - #49: Andrea Vahl
Co-author of Facebook Marketing All-in-One for Dummies from For Dummies
www.Twitter.com/AndreaVahl - #50: Sandra Zoratti
Co-author of Precision Marketing: Maximizing Revenue through Relevance from Kogan Page
www.Twitter.com/SandraZ - #51: Lorrie Thomas Ross
Author of The McGraw-Hill 36-Hour Course: Online Marketing from McGraw-Hill
www.Twitter.com/WebTherapist - #52: Hollis Thomases
Author of Twitter Marketing: An Hour a Day from Sybex
www.Twitter.com/HollisThomases - #53: Dr. Ian Fenwick
Co-author of DigiMarketing: The Essential Guide to New Media and Digital Marketing from John Wiley & Sons
www.Twitter.com/DrIanFenwick - #54: Dr. David Aaker
Author of Brand Relevance: Making Competitors Irrelevant from Jossey-Bass and Spanning Silos: The New CMO Imperative from Harvard Business School Press
www.Twitter.com/DavidAaker - #55: Jeanna Pool
Author of Marketing for Solos: THE Ultimate How-to Guide for Marketing Your One-Person Small Business Successfully from 3 Bar Press
www.Twitter.com/JeannaPool - #56: Steve Woods
Author of Digital Body Language: Deciphering Customer Intentions in an Online World from New Year Publishing
www.Twitter.com/SteveWoods - #57: Gail Goodman
Author of Engagement Marketing: How Small Business Wins in a Socially Connected World from John Wiley & Sons
www.Twitter.com/Gail_Goodman - #58: Ric Dragon
Author of Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever from McGraw-Hill
www.Twitter.com/RicDragon - #59: Natascha Thomson
Co-author of 42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real-World Success Stories from Super Star Press
www.Twitter.com/NaThomson - #60: Phyllis Khare
Co-author of Facebook Marketing All-in-One for Dummies from For Dummies
www.Twitter.com/PhyllisKhare - #61: Lou Imbriano
Co-author of Winning the Customer: Turn Consumers into Fans and Get Them to Spend More from McGraw-Hill
www.Twitter.com/LouImbriano - #62: Greg Jarboe
Co-author of YouTube and Video Marketing: An Hour a Day from Sybex
www.Twitter.com/GregJarboe - #63: Lida Citroën
Author of Reputation 360: Creating Power through Personal Branding from Palisades Publishing
www.Twitter.com/LIDA360 - #64: Michelle Golden
Author of Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships from John Wiley & Sons
www.Twitter.com/MichelleGolden - #65: Jeanniey Mullen
Co-author of E-Mail Marketing: An Hour a Day from Sybex
www.Twitter.com/JeannieyMullen - #66: John C. Havens
Co-author of Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand from Jossey-Bass
www.Twitter.com/JohnCHavens - #67: Jed Hallam
Author of The Social Media Manifesto: A Guide to Using Social Technology to Build a Successful Business from Palgrave Macmillan
www.Twitter.com/JedHallam - #68: Stephen Denny
Author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry from Portfolio Hardcover
www.Twitter.com/Note_to_CMO - #69: Lon Safko
Author of The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing from McGraw-Hill and co-author of The Social Media Bible: Tactics, Tools, and Strategies for Business Success from John Wiley & Sons
www.Twitter.com/LonSafko - #70: Alan K'necht
Co-author of The Last Original Idea: A Cynic's View of Internet Marketing from Infinity Publishing
www.Twitter.com/AKnecht - #71: Paul Slack
Author of Social Rules! A Common Sense Guide to Social Media Marketing from Wheatmark
www.Twitter.com/PaulSlack - #72: Catherine Juon
Author of Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics from Que Biz-Tech
www.Twitter.com/CJuon - #73: Mike Moran
Co-author of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site from IBM Press
www.Twitter.com/MikeMoran - #74: Adam Needles
Author of Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model from New Year Publishing
www.Twitter.com/ABNeedles - #75: Jim Joseph
Author of The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience from AMACOM Books
www.Twitter.com/JimJosephExp - #76: Eric Van Der Hope
Author of Niche Methodology: Nine Strategies for Identifying, Gathering, and Developing a Profitable Niche Market from Globalnet Publishing
www.Twitter.com/EricVanDerHope - #77: Frank Supovitz
Co-author of The Sports Event Managing and Marketing Playbook from John Wiley & Sons
www.Twitter.com/SupEvents - #78: Jim Signorelli
Author of StoryBranding: Creating Stand-Out Brands through the Power of Story from Greenleaf Book Group Press
www.Twitter.com/JimSignorelli - #79: Josh Miles
Author of Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm from the Content Marketing Institute
www.Twitter.com/JoshMiles - #80: Melissa Barker
Co-author of Social Media Marketing: A Strategic Approach from South-Western College Publishing
www.Twitter.com/Melissa_Barker - #81: Chris Grams
Author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World from Que Biz-Tech
www.Twitter.com/CDGrams - #82: Wayne Breitbarth
Author of The Power Formula for Linkedin Success: Kick-Start Your Business, Brand, and Job Search from Greenleaf Book Group
www.Twitter.com/WayneBreitbarth - #83: Calvin Jones
Co-author of Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation from Kogan Page
www.Twitter.com/WriterCJ - #84: Rob Fuggetta
Author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force from John Wiley & Sons
www.Twitter.com/RobFuggetta - #85: Rob Garner
Author of Search and Social: The Definitive Guide to Real-Time Content Marketing from Sybex
www.Twitter.com/RobGarner - #86: Linda Ireland
Author of Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance from Aveus Publishing
www.Twitter.com/LindaIreland - #87: John Ellett
Author of The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents from CreateSpace
www.Twitter.com/JEllett - #88: Michael Hamlin
Co-author of High Visibility: Transforming Your Personal and Professional Brand from McGraw-Hill
www.Twitter.com/AsianPundit - #89: Luis Gallardo
Author of Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands, and Careers from LID Publishing
www.Twitter.com/LGallardo - #90: Daina Middleton
Author of Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage from John Wiley & Sons
www.Twitter.com/DainaMiddleton - #91: Teri Lucie Thompson
Co-author of Tuning into Mom: Understanding America's Most Powerful Consumer from Purdue University Press
www.Twitter.com/TeriLucie - #92: Adam Karwoski
Author of Taking the Mystery Out of Social Media: Leveraging Social Media to Build Value for Your Customer, a Brand for Your Business, and Growth for Your Company from Social Brand U
www.Twitter.com/AdamKarwoski - #93: Geri Rockstein
Co-author of The Last Original Idea: A Cynic's View of Internet Marketing from Infinity Publishing
www.Twitter.com/GeriRockstein - #94: Michal Clements
Co-author of Tuning into Mom: Understanding America's Most Powerful Consumer from Purdue University Press
www.Twitter.com/MichalClements - #95: Peter Spielvogel
Co-author of 42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real-World Success Stories from Super Star Press
www.Twitter.com/PeterSpielvogel
Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes Magazine, CMO.com, Marketing News Magazine, Business.com, MarketingProfs.com, BtoB Magazine, Computerworld.com, and Texas Technology Magazine. He currently serves in advisory roles for the CMO Council and the Social CMO. Kent is also the founder and Co-Publisher of Social Media Marketing Magazine.
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