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Top Marketing Professors on Twitter
These are the top 100 marketing professors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of February 13, 2012.
This list is organized by number of followers (in descending order). You can also follow these professors using Chris Herbert's Twitter list.
Please let me know if we have missed any professor who is actively teaching marketing courses at an accredited university. After the review and confirmation process, he/she may be added to this list, which is updated regularly.
Please also visit our other "Top Twitter" lists: Top CMOs, Top Marketing Book Authors, and Marketing Definitions from the Top Marketers. Enjoy!
- #1: Andrés Silva Arancibia
Professor at the Universidad Andrés Bello
www.Twitter.com/AndresSilvaA - #2: Glen Gilmore
Adjunct Professor at Rutgers University
www.Twitter.com/GlenGilmore - #3: Dr. Gary Schirr
Assistant Professor at Radford University
www.Twitter.com/ProfessorGary - #4: Erik Qualman
Professor at Hult International Business School
www.Twitter.com/EQualman - #5: Roberto Arancibia
Professor at the Universidad UNIACC, Universidad del Pacífico, and Universidad Mayor
www.Twitter.com/RobertoA - #6: Alan See
Associate Professor at the University of Phoenix
www.Twitter.com/AlanSee - #7: Mark Schaefer
Adjunct Professor at Rutgers University
www.Twitter.com/MarkWSchaefer - #8: Dave Saunders
Adjunct Professor at Virginia Commonwealth University
www.Twitter.com/MadMain - #9: Martha Gabriel
Professor at HSM Educação
www.Twitter.com/MarthaGabriel - #10: David Hall
Adjunct Professor at Algonquin College
www.Twitter.com/David_Hall - #11: Patrick Strother
Visiting Associate Professor at the University of Minnesota
www.Twitter.com/PatrickStrother - #12: Deirdre Breakenridge
Adjunct Professor at Fairleigh Dickinson University
www.Twitter.com/DBreakenridge - #13: Dr. Jennifer Aaker
Professor at Stanford University
www.Twitter.com/Aaker - #14: Dr. Luc Dupont
Professor at the University of Ottawa
www.Twitter.com/LucDupont - #15: Berenice Ring
Professor at Fundação Getulio Vargas
www.Twitter.com/BereniceRing - #16: Bryan Rhoads
Adjunct Professor at Portland State University
www.Twitter.com/BryanRhoads - #17: Dr. Joe Bob Hester
Associate Professor at the University of North Carolina
www.Twitter.com/JoeBobHester - #18: Sandra Turchi
Professor at Escola Superior de Propaganda e Marketing
www.Twitter.com/SandraTurchi - #19: Beverly Macy
Professor at the University of California at Los Angeles
www.Twitter.com/BeverlyMacy - #20: Kit Yarrow
Professor at Golden Gate University
www.Twitter.com/GenBuy - #21: Mike Johansson
Visiting Professor at the Rochester Institute of Technology
www.Twitter.com/MikeFixs - #22: Heidi Cohen
Adjunct Professor at Rutgers University
www.Twitter.com/HeidiCohen - #23: Dr. William Ward
Professor at Syracuse University
www.Twitter.com/Dr4Ward - #24: Liana "Li" Evans
Adjunct Professor at Rutgers University
www.Twitter.com/StorySpinner - #25: Dave Wieneke
Adjunct Professor at Northeastern University
www.Twitter.com/UsefulArts - #26: Anthony Kalamut
Professor at Seneca College
www.Twitter.com/SouthsideAdGuy - #27: Dr. Steve White
Professor at the University of Massachusetts at Dartmouth
www.Twitter.com/DStevenWhite - #28: Ruben Quinones
Adjunct Professor at New York University
www.Twitter.com/RubenQ - #29: Dr. David Aaker
Professor Emeritus at the University of California at Berkeley
www.Twitter.com/DavidAaker - #30: Crystal King
Adjunct Professor at Boston University
www.Twitter.com/Crystallyn - #31: Jonathan Petersen
Adjunct Professor at Cornerstone University and Spring Arbor University
www.Twitter.com/JonPetersen - #32: Angela Hausman
Associate Professor at Howard University
www.Twitter.com/MarketingLetter - #33: Denny McCorkle
Professor at the University of Northern Colorado
www.Twitter.com/TweetRightBrain - #34: Dr. Constantinos Coursaris
Professor at Michigan State University
www.Twitter.com/DrCoursaris - #35: Rachel Brockway
Adjunct Professor at Grand Canyon University
www.Twitter.com/RachelBrockway - #36: Derek Mehraban
Adjunct Professor at Michigan State University
www.Twitter.com/Mehraban - #37: Paul Gibler
Adjunct Professor at the University of Wisconsin
www.Twitter.com/TheWebChef - #38: Lou Imbriano
Professor at Boston College
www.Twitter.com/LouImbriano - #39: Bhupesh Shah
Professor at Seneca College
www.Twitter.com/EthniComm - #40: Mark Burgess
Visiting Professor at Rider University
www.Twitter.com/MNBurgess - #41: Dr. Elaine Young
Associate Professor at Champlain College
www.Twitter.com/EJYoung67 - #42: Thales Brandão
Professor at Faculdade AGES
www.Twitter.com/ThalesBrandao - #43: Allison Collinger
Adjunct Professor at St. Louis Community College
www.Twitter.com/AHawkCollinger - #44: Jennifer Kaplan
Adjunct Professor at Golden Gate University
www.Twitter.com/Greenhance - #45: Beto Lima
Professor at Faculdades Integradas Hélio Alonso
www.Twitter.com/BetoLLima - #46: Kathy Magrino
Adjunct Professor at Rider University
www.Twitter.com/KathyMagrino - #47: Dr. Philippe Duverger
Assistant Professor at Towson University
www.Twitter.com/NovoPhil - #48: Miguel Angel Trabado
Professor at the ESERP School of Business
www.Twitter.com/MATrabado - #49: Dr. Theresa Clarke
Professor at James Madison University
www.Twitter.com/TheresaBClarke - #50: Jim Lyons
Professor at the University of Phoenix
www.Twitter.com/JFLyons - #51: Bruce Weinberg
Professor at Bentley University
www.Twitter.com/BostonGarden - #52: Michael Redwood
Professor at the University of Bath
www.Twitter.com/MichaelRedwood - #53: John Heenan
Professor at American University
www.Twitter.com/JHeenan - #54: Michelle Corsano
Professor at the University of Toronto
www.Twitter.com/MCorsano - #55: Kelly O'Keefe
Professor at Virginia Commonwealth University
www.Twitter.com/KellyOKeefe - #56: Kerry Gorgone
Professor at Full Sail University
www.Twitter.com/KerryGorgone - #57: Curtis Matthews
Assistant Professor at Kansas State University
www.Twitter.com/CBMatthews - #58: Pedro Cordier
Professor at Instituto Baiano de Ensino Superior
www.Twitter.com/PedroCordier - #59: Elizabeth Neff
Professor at Full Sail University
www.Twitter.com/ENeffBuzz - #60: Marcelo Lagrotta
Professor at Centro Universitário Senac
www.Twitter.com/Lagrotta - #61: Kathy Snavely
Adjunct Professor at Harrisburg Area Community College
www.Twitter.com/ProfS - #62: Julio Blanco
Professor at the Pontificia Universidad Católica Argentina
www.Twitter.com/JulioCBlanco - #63: Joaquin Presas
Professor at UniBrasil
www.Twitter.com/JoaquinPresas - #64: Marco Antonio Murara
Professor at Centro Universitário de Jaraguá do Sul
www.Twitter.com/ProfessorMurara - #65: Dr. Don Roy
Professor at Middle Tennessee State University
www.Twitter.com/Don_Roy - #66: Dr. Steve Greene
Professor at Oral Roberts University
www.Twitter.com/DrSteveGreene - #67: Christophe Benavent
Professor at Université Paris Ouest
www.Twitter.com/Benavent - #68: Johanna Skilling
Adjunct Professor at New York University
www.Twitter.com/JohannaSk - #69: Kenneth Cossin
Professor at Full Sail University
www.Twitter.com/Kenneth_Cossin - #70: Eric Vernette
Professor at the Université de Toulouse
www.Twitter.com/VernetteE - #71: Steve Shu
Assistant Professor at Irvine University
www.Twitter.com/SteveShu - #72: Shari Worthington
Adjunct Professor at Worcester Polytechnic Institute
www.Twitter.com/ShariLee - #73: Jon Boroshok
Professor at Southern New Hampshire University and Emerson College
www.Twitter.com/JBWrites - #74: John Heuston
Professor at City of Glasgow College
www.Twitter.com/AdPRJohn - #75: Rob Croll
Professor at Full Sail University
www.Twitter.com/RCroll - #76: Eric Brey
Assistant Professor at the University of Memphis
www.Twitter.com/ProfessorBrey - #77: Derek Beckwith
Adjunct Professor at Emerson College
www.Twitter.com/MediaDoctor - #78: Lyle Wetsch
Associate Professor at the Memorial University of Newfoundland
www.Twitter.com/LyleWetsch - #79: Thom Kennon
Adjunct Professor at New York University
www.Twitter.com/TKennon - #80: Dan Gorgone
Professor at Full Sail University
www.Twitter.com/DanGorgone - #81: Karlan Muniz
Professor at Centro Universitário de Jaraguá do Sul
www.Twitter.com/KarlanMuniz - #82: Doug Quintal
Professor at Emerson College
www.Twitter.com/BugSyph1 - #83: Dr. Nancy Van Leuven
Professor at the Bridgewater State University
www.Twitter.com/NancyVanLeuven - #84: Andres Mazaira
Professor at the Universidad de Vigo
www.Twitter.com/AMazaira - #85: Pascal Roeyen
Professor at Avans University of Applied Sciences
www.Twitter.com/PascalRoeyen - #86: Bobbi Kay Lewis
Assistant Professor at Oklahoma State University
www.Twitter.com/BobbiKay - #87: Dr. Joann Wayman
Professor at Columbia College
www.Twitter.com/JoannWayman - #88: Dr. Michael Breazeale
Assistant Professor at Indiana University Southeast
www.Twitter.com/MktgMike - #89: Dr. Anu Sivaraman
Assistant Professor at the University of Delaware
www.Twitter.com/BlueHenProf - #90: Emily Scherberth
Adjunct Professor at Loyola Marymount University
www.Twitter.com/EmilyJS3 - #91: Andrea De Marco
Professor at the Università di Bologna
www.Twitter.com/AndreaDeMarco - #92: Vitor Lima
Professor at the Instituto Infnet
www.Twitter.com/VitorMLima - #93: Cindy McColley
Adjunct Professor at Michigan Technological University
www.Twitter.com/CindyMcColley - #94: Tricia Farwell
Professor at Middle Tennessee State University
www.Twitter.com/TriciaFarwell - #95: Jorge Navarro
Professor at the Universidad Iberoamericana León
www.Twitter.com/JNavarroPiedra - #96: Dr. Christine Moorman
Senior Professor at Duke University
www.Twitter.com/ChrisMoorman - #97: Dr. Jessica Rogers
Adjunct Professor at Texas A&M University
www.Twitter.com/DrJRogers - #98: Dr. Laura Bright
Assistant Professor at Texas Christian University
www.Twitter.com/LBright - #99: Dr. Raymond Fisk
Professor at Texas State University
www.Twitter.com/RayFiskTX - #100: Andrea Millazzo
Assistant Professor at American InterContinental University
www.Twitter.com/76Marketing
Kent Huffman is your guide for the "Exclusives" section of Social Media Marketing Magazine. He is the CMO at BearCom Wireless, America's only nationwide wireless equipment dealer and integrator. Formerly, Kent served as the Vice President of Marketing for CompuCom Systems and the Global Director of Marketing Communications for Perot Systems. He is the father of two marketing process models: "Systemic Marketing" and "Marketing Maturity." Kent is a published author and has been featured in Forbes Magazine, CMO.com, Marketing News Magazine, Business.com, MarketingProfs.com, BtoB Magazine, Computerworld.com, and Texas Technology Magazine. He currently serves in advisory roles for the CMO Council and the Social CMO. Kent is also the founder and Co-Publisher of Social Media Marketing Magazine.
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