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Issue 5: Table of Contents
Features
Social Media Boot Camp: Best Practices
from the Front Lines of Dell
Social media moves at light speed. In stark contrast, most corporations don't. Although Dell entered the blogosphere in 2006 and began tweeting in 2007, we've had to learn the fine points of using social media for business value the same way every other large organization has: in real time.
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Virgin America and SU2C Team Up to Fight
Cancer Using Facebook and Twitter
To continue to raise funds and awareness in Texas and throughout the country for SU2C and to successfully launch Virgin America service in a new market where serious competition already existed, both organizations came together to develop an integrated social media marketing strategy.
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A New Media Driver's License Primer
for Chief Marketing Officers
Chief Marketing Officers are in the enviable position of controlling the marketing budgets for their companies and managing their social media marketing. It's an important role, and as an academic, I want to share some insights I have learned from teaching the New Media Driver's License course at Michigan State University for the past three years.
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Viewpoints
How Can Video Be Best Used
for Social Media Marketing?
Columns
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SMM Strategies
SMM for Corporate Branding
SMM Best Practices
SMM for Personal Branding
SMM for B2C
SMM Research
SMM for B2B
SMM Maturity |
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