By Emily Johnson, Media Relations Specialist at Walker Sands Communications
The photo-sharing site Flickr is a valuable but often overlooked social media platform. Here are six reasons why marketers and communications professionals should add Flickr to their campaigns:
- People are visual. With Flickr, you’re able to tell a story in a way you can’t through other mediums. Let’s face it—people like to look at pictures. Plus, the change of scenery images offer is nice. We stare at text all day; mix it up to create more ways to engage with and inform your audience.
- You can share your photo stream. The Flickr community is not the only place where people can see the photos you post to the site. Flickr makes it easy to share photos across all social media platforms.
- It’s good for searches. The tags you assign to your photos are used in search, allowing people with your interests to more easily find you, enabling your audience to grow beyond those who already know about your brand.
- Higher picture quality is important. Photo quality is much higher on Flickr than any other social media platform. On Flickr, you will have fewer grainy images, and your presentations will be much sharper.
- Creative commons provides protection. Flickr offers a safe platform for images via creative commons, which means you pick the stringency of your copyright. This feature can give you peace of mind that others aren’t using (or misusing) photos without your permission, which is something you don’t always get with other social media platforms.
- You can start discussions. Flickr allows you to create groups and comments, just like all other social platforms. Although the focus is photographs and videos, people are still interacting with each other and could be interacting around images and videos of your brand or client.
So the next time you plan a social media marketing campaign, don’t forget the value that Flickr can bring!
