Archive for the ‘Eve Orsburn’ Category

LinkedIn: How to Properly Plant It into Your Social Media Marketing Landscape

By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine

LinkedIn is just one of a myriad of popular tools available in today’s rapidly growing and evolving social media world. So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere?

Lewis Howes (LinkedIn and Twitter) is a noted social media speaker and entrepreneur and co-author of the book, LinkedIn Working: Generating Success on the World’s Largest Professional Networking Web Site. Lewis thinks there a number of good reasons for putting down some of your social media marketing roots around LinkedIn. “With more than $109,000 as the average household income per user on LinkedIn (a far greater average than Facebook, Twitter, MySpace, or the other popular social networking sites) and close to 45% of its members being business decision makers (versus 25-29% on Facebook, Twitter, and MySpace), LinkedIn really is the place to be,” says Lewis. “It’s a great tool that can help you generate more leads and sales, drive traffic to your Web site, attract investors, control your personal brand, find your dream job or freelancing gigs, locate the right employees, build your database, get free PR, and position yourself or your company as a thought leader.”

But even if you agree that LinkedIn needs to be a focus for you or your company, how do you create a successful, impactful profile that will attract the right people and help accomplish your social media marketing goals?

Viveka von Rosen (LinkedIn and Twitter) is a successful entrepreneur, nationally renowned IA-certified LinkedIn trainer, and popular social media speaker. She is also the principal at Linked Into Business. Viveka teaches her clients and audiences that success on LinkedIn depends on several key actions. “Treat your LinkedIn profile like a Web site, and make sure it’s formatted, clean, and most importantly, filled with search engine-friendly keywords,” Viveka suggests. “Join strategically selected LinkedIn groups, and then invite members of those groups to join your network. You might even consider creating your own group. Then fill it with interesting and relevant information.”

Social Media Delivered, one of the largest and most respected social media optimization companies worldwide, is led by CEO Eve Orsburn (LinkedIn and Twitter). Eve believes that LinkedIn is a necessary component of any successful social media marketing strategy, especially in the business-to-business realm. “LinkedIn is the largest professional networking Web site in the world, with more than 65 million members,” Eve notes. “It’s also the most affluent social media tool and is ideal for reaching prospects in the B2B world, finding a job, obtaining venture capital, forming business partnerships, and growing your business.”

In the final analysis, it’s all about results. With the right strategy, tactics, and mindset, LinkedIn will quickly become an important part of your social media marketing landscape and will grow stronger and stronger over time, delivering measurable, repeatable results. This is especially true if you keep in mind the primary rules of social media: listen and learn first, share your knowledge, add value, always be authentic, and help others before you ask for help. On a related note, Viveka adds, “Remember to ‘give to’ more than you try and ‘get from’ other LinkedIn members. That’s the most important key to success.”

Posted in B2B, Channels, Eve Orsburn, Facebook, Kent Huffman, Lewis Howes, LinkedIn, Marketing, MySpace, Strategy, Tools, Twitter, Viveka von Rosen | Comments Off on LinkedIn: How to Properly Plant It into Your Social Media Marketing Landscape

The Power in Your Profile: How LinkedIn Can Be Leveraged to Lead a Fruitful Job Hunt

By Eve Orsburn, CEO of Social Media Delivered

If you have a profile on LinkedIn, you are already aware of the strength in what I find to be the most powerful social media tool available for career searches.

LinkedIn networks more than 60 million professionals with more than half of them located outside the United States. According to a TechCrunch study, a new LinkedIn user joins every second. Chances of being noticed by a company improve when you have a connection. LinkedIn excels at leveraging connections by creating relationships.

On LinkedIn, click the “Jobs” tab at the top. And check out the LinkedIn job search tutorial. In addition, here are a few secrets for using Groups on LinkedIn to give your job search superiority:

Find a Group

Click “Search Groups” in the drop-down section on the top right of LinkedIn and enter a keyword. For example, if you are an accounting professional and enter “accounting” in the groups search, 900+ groups pop up. Let’s assume you want to work in Dallas. Add the keyword “Dallas,” and the search narrows. Read group descriptions and check the number of members. If there are only a few members, it won’t give you a great opportunity to build your network. Once you find a group that looks like a good target, click “Join this Group.” Some immediately accept requests. Others check your profile to make sure you are a good match.

Join a Group

Repeat the process with groups that may expose you to targeted prospects. Consider joining groups with your interests. You may find companies you’re interested in working for that have their own groups. You can join up to 50 groups, but it’s a good idea to limit yourself to 10 or 20, so you’ll have time to participate and bring value.

Exclusive Job Listings

After being accepted into a LinkedIn group, take time to explore it. The first place you will want to click is the tab labeled “Jobs.” This is where members post jobs pertaining to specialties of the group. Because these listings are free, this may be the only place this job is posted. You can post under jobs within a group you are looking for a position in. Keep this listing short, and post experience and talents in a catchy fashion.

Direct Connect

In LinkedIn, you can usually only directly contact people in your network. When you join a group, you have the ability to communicate directly with almost all members, unless they have stipulated that group members are not be able to contact them (which is rare). Use this opportunity to reach out to people you want to meet. Explain what help you would like and what you can do for them.

Get Noticed

Offer value to group members. Comment on discussions with valuable information and post discussions and news articles. I advise posting or commenting in each group once a week to keep visibility up without being overzealous. Read the guidelines to posting on each group (usually at the top of the discussion section).

Get Work While Searching for a Job

Often, someone within a group is looking for help or offering temporary employment for an individual with specific knowledge in the area being discussed. Comment to respond or reply privately. These positions can turn into full-time gigs.

Posted in Eve Orsburn, LinkedIn, Marketing | Comments Off on The Power in Your Profile: How LinkedIn Can Be Leveraged to Lead a Fruitful Job Hunt