By Marci Reynolds, Director of Operations for Global Help24 at ACI Worldwide Business blogs have become critical tools in any social media marketing tool box, and they are an excellent medium to share expertise and build your business brand. But just creating a blog is not enough. You must also focus on blog SEO (search […]
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Posted in Analytics, Bing, Blogs, Branding, Competitors, Content, Exclusive Content, Google, HTML, Marci Reynolds, Marketing, Metrics, Sales, Search Engine Optimization, SEO, Strategy, Twitter | Comments Off on Four SEO/SMM Strategies to Get Your Blog Listed on the First Page of Google
By Wayne Breitbarth, CEO of Power Formula and author of The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search Facebook is the bikini of the social media wardrobe. Some people choose to bare all, sharing intimate personal details, shocking photographs, and other information that is sure to make your mother blush. […]
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Posted in B2B, Box.net Files, Community, Facebook, LinkedIn, SlideShare, Strategy, Trust, Twitter, Video, Wayne Breitbarth | Comments Off on The Sexiest Ain’t Always the Best
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Just 140 characters—140 strikes on the keyboard by thousands of people in a few-hour span was the culmination of one of the biggest news stories of this generation. When Osama bin Laden was killed, Twitter, among other social media sites, became the catalyst for a […]
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Posted in Crisis Management, Disaster Management, Emergency Preparedness, Events, Facebook, John Foley Jr., News, Osama bin Laden, Photos, Politics, Twitter, Video, YouTube | Comments Off on Social Media and the News
By Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? I speak frequently about the value of social media, that’s no secret. And how we use social media is as important as how we use any other medium. Social media is now the mainstream. There’s no going back. Take the Super Bowl […]
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Posted in Authenticity, Branding, Facebook, Honesty, Individuality, Jeffrey Hayzlett, Listening, Relationships, Transparency, Twitter | Comments Off on Dare to Be Radically Transparent
By Bill Newton, Owner of C-Suite Press The executive leadership team in most organizations includes individuals who have titles that begin with the letter C, such as CEO, COO, CFO, CIO, CMO, and so forth. These are people who are important and influential to the mission of their respective companies. They see the big picture. […]
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Posted in Bill Newton, Blogs, Books, Branding, Facebook, LinkedIn, Thought Leadership, Twitter | Comments Off on Why Every C-Level Executive Should Write a Book
By Diane Hessan, President & CEO of Communispace and co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Would you post a Facebook status update containing your thoughts about innovative ideas for a brand? Most of us would not. But would you join a Facebook fan page to get a sneak preview of […]
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Posted in Branding, Community, Community Sites, Conversations, Customer Experience, Customers, Diane Hessan, Engagement, Events, Facebook, Interaction, Marketing, Opinions, Promotions, Relationships, Research, Strategy, Surveys, Trust, Twitter | Comments Off on Freedom from Friends?
By Chuck Martin, CEO of the Mobile Future Institute, Director of the Center for Media Research at MediaPost, and Co-Publisher of Social Media Marketing Magazine The trend of the move to smartphones in the U.S. continues, with penetration now reaching 30%, based on the latest data from comScore. The research firm found that 234 million […]
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Posted in Android, Apps, BlackBerry, Chuck Martin, Customers, iPhone, Marketing, MMS, Mobile Applications, Mobile Marketing, Mobile Search, Smartphones, SMS, Text Messages | Comments Off on Conversion to Smartphones Continues
By Dana Todd, Vice President of Performance Innovation at Performics In “ancient” times (circa 1999-2009), traditional search engines were a one-stop shop for people to search, find, consider, and purchase things online. Then social media emerged. Facebook—with the help of Twitter, Foursquare, and others—enabled people to search, find, consider, and purchase things online with a […]
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Posted in Bing, Branding, Cause Marketing, Collaboration, Conversations, Customer Experience, Dana Todd, Facebook, Facebook Engagement Ads, Foursquare, Google, Incentives, Listening, Mobile Marketing, Mobile Search, Polls, Promotions, QR Codes, Search Engine Optimization, Search Engine Results Pages, Sentiment, SEO, SERPs, Social Search, Twitter, Twitter Promoted Accounts, Word of Mouth, YouTube | Comments Off on Social SERPs: Social Media’s Growing Influence on Search Engine Results Pages
By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine If you’re a small business owner or manager—or even a corporate marketing executive with a very limited budget—and you’ve been wondering how you could leverage social media to help grow your business, you’re definitely not alone. Almost every marketer […]
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Posted in Blogs, Budget, Channels, Content, Conversations, Customers, Facebook, Kent Huffman, LinkedIn, Marketing, Relationships, SlideShare, Small Businesses, Strategy, Tools, Twitter, Word of Mouth, YouTube | Comments Off on Social Media Marketing on a Shoestring
By Margaret Molloy, Chief Marketing Officer at Velocidi Since attending the SXSW Interactive Festival in March, a number of CMOs have asked me for my key takeaways from the event. Articulating these succinctly has not been easy. After all, SXSW provided such valuable insights into new technologies, inspirational speeches, and fantastic networking opportunities. Upon reflection, […]
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Posted in Branding, CMOs, Competitors, Content, Customer Intimacy, Customer Retention, Customer Segmentation, Customers, Engagement, Honesty, Innovation, Loyalty, Margaret Molloy, Marketing, Measurement, Metrics, Monitoring, Pricing, Relationships, ROI, Strategy, SXSW, Transparency | Comments Off on SXSW: 8 Essential Takeaways for CMOs
By David Meerman Scott, Author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly The other morning, I popped over to my local Nordstrom store to check out what’s new for spring. Dave Angiulo helped me choose some styling shirts […]
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Posted in Customer Experience, Customers, David Meerman Scott, iPad, iPhone, Nordstrom, Retail, Revenue, Sales, Twitter | Comments Off on Nordstrom Does Twitter Right
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially A natural disaster can happen at any time in any place, but even though a disaster may affect a certain area, the business world keeps moving everywhere else. So when your office is suddenly unavailable, how can you quickly reach out to your employees and […]
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Posted in Disaster Management, Emergency Preparedness, Facebook, Hashtags, iPad, John Foley Jr., LinkedIn, Privacy, Public Relations, Smartphones, Twitter | Comments Off on Disaster Control: How Social Media Can Help
By Gary Schirr, Professor at Radford University Like many of you, I sign up for the free influence-measuring sites. I am skeptical of all of them but check out my scores and those of online friends. I am well aware that I am no Justin Bieber (Klout score 100) or Barack Obama (Klout score 87) […]
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Posted in algorithms, Analytics, Bots, Community, Engagement, Gary Schirr, Influence, Klout, Marketing, Measurement, Monitoring, Research, Twitter | Comments Off on Influence Measurers: Will Klout Kill Community?
By Luis Gallardo, Managing Director of Global Brand & Marketing at Deloitte “Think global, act local”—commonly referred to as “global-local” or “glocal”—is more than just a tagline describing the cross-border pollination of ideas and products of today’s global economy. It was originally used as a rallying cry for people to consider the health of the […]
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Posted in Community, Customer Retention, Engagement, Global, Glocal, Happiness, Holistic, Local, Luis Gallardo, Marketing, Relationships, Twitter | Comments Off on Why “Think Global, Act Local” is No Longer Enough
By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Part 3 Facebook Profiles for Brands There are some cases in which profiles are very appropriate for brands, such as personal or celebrity brands. My profile, for example, is much more useful for me than a page would be, since it chronicles my personal life […]
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Posted in Apps, B2B, Branding, Content, Customers, E-Mail, Engagement, Facebook, Games, Marketing, Sam Mallikarjunan, Scalability, Social Games, Targeting, Tools | Comments Off on The Practical Marketing Applications of Facebook (Part 4 of 4)
By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Part 2 Personal Information Interestingly, Facebook recently went through a big “scandal,” where applications such as Farmville and others may have compromised users’ IDs for some people on Facebook. Facebook’s history is fraught with concerns of privacy violations and what they’re willing to share with […]
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Posted in Advertising, Demographics, Facebook, FBML, HTML, Interaction, Marketing, PPC, Privacy, Sam Mallikarjunan, Scalability | Comments Off on The Practical Marketing Applications of Facebook (Part 3 of 4)
By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Part 1 “Like” Me! The most well-known is the Facebook “like” button. Whereas Facebook used to give users the option to become “fans” of something—be it a brand or company or person—they can now “like” something with a single click. The “like” button is easy […]
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Posted in Blogs, Content, Contests, Engagement, Facebook, Games, Marketing, Networking, Promotions, Sam Mallikarjunan, Social Games | Comments Off on The Practical Marketing Applications of Facebook (Part 2 of 4)
By Sam Mallikarjunan, Chief Executive Officer of Mallikarjunan Media Group Any business owner, from the Fortune 500 to the corner liquor store, has heard about the tremendous potential of social media for Internet marketing. However, although everyone acknowledges and accepts that social media has great potential, and many of them know they should be involved, […]
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Posted in Buzz, Digg, Facebook, Interaction, Marketing, Networking, Sam Mallikarjunan, Social Games, Third-Party Applications, Twitter | Comments Off on The Practical Marketing Applications of Facebook (Part 1 of 4)
By Adam Karwoski, Founder of Social Brand U Two years ago, a friend of mine asked me if I was on Facebook. I replied in a somewhat haughty tone, “No, I’m not 16.” Today? I tweet! I’ve not only embraced social media but evangelize to others about it. I have a brand. Shortly after I […]
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Posted in Adam Karwoski, Branding, Community, Facebook, Generation Y, Microblogs, Relationships, Smartphones, Students, Twitter | Comments Off on Who’s Branding “You, Inc.?”
By Jim Lyons, Professor at the University of Phoenix Lately, I’ve been working on a LinkedIn project assigned to me by our local campus of the University of Phoenix. And in taking it on, I’ve repeatedly been reminded of the “marketing basics” which I profess, literally, at the very same institution. I’m finding that with […]
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Posted in Collaboration, Commitment, Community, Focus, Fun, Fundamentals, Jim Lyons, LinkedIn, Marketing, Networking, Relationships, Strategy, Students | Comments Off on “Give Me that Old-Time (Marketing) Religion:” The Importance of Focus and Commitment when Using Social Media
By Berenice Ring, Professor at Fundação Getulio Vargas Have you noticed how many decisions we need to make nowadays and the amount of details involved in each one? Surely life was much easier in the early 20th century, when consumer staples were sold in bulk and housewives had their goods chosen for them by the […]
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Posted in Advertising, B2C, Berenice Ring, Choices, Community, Consumer Reviews, Customers, Engagement, Facebook, Ford, Hashtags, Marketing, Networking, Retail, Strategy, Trust, Twitter, Yelp | Comments Off on How Social Networks Help Us Choose
By Michael Brenner, Senior Director of Global Marketing at SAP The biggest question I get asked on B2B Marketing Insider is about the challenges of sales and marketing alignment. I try to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the […]
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Posted in Alignment, B2B, Best Practices, BtoB Magazine, CMOs, Content, Conversations, Crisis Management, Customer Experience, Customers, Demand Generation, Engagement, Forrester, HR, Integrated Marketing, Lead Generation, Listening, Marketing, Michael Brenner, Public Relations, Relationships, ROI, Sales, Strategy | Comments Off on How Social Media is Helping Marketing, PR, and Sales Become Better Friends
By Rob Croll, Professor at Full Sail University Successful organizations know that their customers now “find” them online in many ways, including Google searches, Facebook pages, customer review sites, social shopping sites, and more. Some interesting facts and figures: More than 16 billion searches were conducted worldwide during October 2010, according to data from comScore. […]
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Posted in Branding, Engagement, Facebook, Google, Marketing, Relationships, Rob Croll, Search Engine Optimization, SEO, Social Shopping, Targeting, Twitter | Comments Off on Search Engine Optimization Versus Social Media Marketing: A Battle that Doesn’t Need to Be Fought
By Marian Burk Wood, Author of The Marketing Plan Handbook Before you roll out a new social media marketing program, be ready to answer one key question about results: are we there yet? Here’s a roadmap for tuning up your metrics so you’ll know where you’re headed and how to track progress along the way. […]
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Posted in Awareness, Blogs, Branding, Cause Marketing, Channels, Engagement, Facebook, Ford, Marian Burk Wood, Marketing, Measurement, Metrics, Profitability, Promotions, Relationships, Sales, Twitter | Comments Off on Are We There Yet? Tuning Up Your Metrics
By Allen Fuqua, Chief Marketing Officer at Winstead Nat Slavin, founder and President of Wicker Park Group, is fond of saying that in today’s market, “one size fits one.” He’s right. For marketers and business developers in the B2B space, this must become the mantra for strategy and tactical execution. Though many professionals see this […]
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Posted in Allen Fuqua, B2B, Community, Content, Engagement, Events, Interaction, Marketing, Relationships, Scalability, Strategy, Sustainability | Comments Off on Social Marketing: Building a Continuum of Access Points
By Ed Lallo, Principal at Newsroom Ink Google your company’s name and see what comes up. Do the stories at the top of the search results reflect the business you’re running? If not, why not? Maybe it’s because your company has a better story to tell than is currently being told. Facebook, Twitter, YouTube, and […]
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Posted in Advertising, Blogs, Branding, Content, Crisis Management, Ed Lallo, Engagement, Exclusive Content, Facebook, Google, Integrated Marketing, Journalism, Marketing, Measurement, Newsroom, Photos, Public Relations, Sales, Tools, Twitter, Video, YouTube | Comments Off on The Online Newsroom: The Factory that Runs a Brand’s Content Engine
By Dr. Don Roy, Professor at Middle Tennessee State University The use of social media to develop customer relationships can be compared to interactions with co-workers at an office party. Many of your co-workers may be relative strangers in that you may know their names and perhaps even the names of their significant others and […]
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Posted in Branding, Conversations, Customer Experience, Customers, Don Roy, Engagement, Facebook, Marketing, Measurement, Relationships, Sports Marketing, Twitter | Comments Off on Keeping Score in Social Media
By Andy Smith, Co-Author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change When you grab people’s attention, they sit up and listen. When you engage your audience, you connect with them and inspire them. However, too many efforts stop there, leaving people with good intentions that […]
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Posted in Andy Smith, Charities, Customer Experience, Engagement, Fun, Happiness, Inspiration, Relationships, Transparency | Comments Off on Four Steps to Inspire Infectious Action
By Alan See, Chief Marketing Officer at Berry Network The prefix “meta” is used to mean about its own category. For example, under the umbrella of business intelligence, you often hear the term “metadata,” which means data concerning data. For purposes of this short post, “metastrategy” could be described as an overarching marketing strategy determining […]
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Posted in Alan See, Customer Experience, Customer Retention, Customers, Forrester, Integrated Marketing, Marketing, Metastrategy, Strategy | Comments Off on Using Metastrategy to Amplify Your Media Performance
By Bruce Weinberg and Paul Berger, Professors at Bentley University Let us express upfront our sincerest apologies for using a somewhat academic voice in this blog post! “Customer lifetime value” (CLV) is a very important relationship marketing concept. It is the present value of the net cash flows (from all purchases) that an organization expects […]
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Posted in Bruce Weinberg, Customer Lifetime Value, Customers, Marketing, Profitability, Relationship Commerce, Relationship Marketing, ROI | Comments Off on Connecting Customer Lifetime Value with Social Media
