People Have the Power: How Social Media is Changing Business and Why the Old Guard is Terrified

By Barry Libert, Author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business For as long as anyone can remember, the expression “those who have the gold, rule” has worked. But times are changing. Today, the power is shifting to the masses, and they […]

Using One-to-Many Technologies to Create One-to-One Experiences

By David Harkleroad, Chief Marketing Officer at Hay Group I’m re-reading Neil Rackham’s B2B classic, Major Account Sales Strategy. While written in 1989, it is still remarkably relevant—and he would have included a section on social media had it existed at the time! Neil asked experienced B2B sales professionals about the hardest part of selling, […]

Five Useful Tips on Developing Social Media Conversations with Your Customers

By Kenneth Cossin, Professor at Full Sail University As marketers, we have heard so much about how social media allows us to rapidly build our brand, get the word out regarding our products and services, target different demographics, and optimize consumer engagement. Yet we need to take social marketing to the next level. Thus, I […]

“Mocial” Marketing: 10 Things You Need to Know

By Steve Jarrett, Chief Executive Officer of MePlease To help retailers seize the opportunity afforded by mobile marketing and social networking—or “mocial” marketing—we have come up with the top 10 tips that we believe need to be worked through to position your brand effectively for your new generation of customers. 1. Mobile marketing goes way […]

Twitterviews: A New Medium for an Interview

By John Foley, Jr., Chief Marketing Officer at Grow Socially What is a Twitterview? It is where people have a live interview on Twitter. So how does it work? The first step to making your Twitterview a successful promotional tool is to create its hashtag. A hashtag is simply the pound symbol (#), followed by […]

Reaching Beyond Your Own Space

By Jay Miletsky, Co-Author of Perspectives on Marketing, Perspectives on Branding, and Perspectives on Social Media Marketing Over the last couple of years, I’ve noticed a very interesting trend among people—small business owners and managers, especially—looking to improve their marketing through social media efforts. They started out skeptical (can this really work for my company?), […]

Engage Your Most Dissatisfied Customers for Radical Thinking

By Dr. Philippe Duverger, Assistant Professor at Towson University I agree with Tom Quinn’s recent post on the SMM Magazine blog—By Invitation Only: Letting Your Customers in Behind the Velvet Rope—where he advocates for a by-invitation-only brand community that leverages customer engagement in a private and exclusive environment. Facebook Pages and other initiatives that inform […]

Embracing Social Media Measurement

By Deirdre Breakenridge, Co-Author of Cyberbranding: Brand Building in the Digital Economy If there’s one area of marketing strategy that deserves significant attention, it’s measurement. Back in the days of traditional communications, marketers were always held accountable for the results of their campaigns. We had to know if the marketing efforts raised awareness, created consumer […]

The Perfect Bundle: A Netbook and an Aspirin

By Jeff Hasen, Chief Marketing Officer at Hipcricket I’ve always thought that a drugstore was a place to treat a headache, not to receive one. But we’re in dangerous territory these days. No, not the kind of danger where your wife or girlfriend asks you to pick up a feminine product that will be in […]

Questions and Answers about Relationship Marketing and Relationship Commerce

By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever. With effort, an online relationship may begin from the request of a Facebook friend or following someone on Twitter. But make […]

Three Questions the Savvy Executive Asks about Online Marketing Strategy

By Stephanie Diamond, Author of Web Marketing for Small Businesses: Seven Steps to Explosive Business Growth If you’re a leader whose business has an online component, you’d probably like to find some guidelines that make it easier to develop and sustain an online marketing strategy. There are lots of conflicting ideas swirling out there about […]

A CIO Takes On CMOs and Social Media Marketing

By Colin Osburn, Chief Information Officer at Parts.com As a technologist, most everything I do has a technical bent first, with true ROI close behind. I realize that technology and finance to a marketer are like sunlight to a vampire, but steadily more and more of the marketing types appear to be following the technical […]

A Window through Which We can Look at Social Media Marketing

By Ryan Sauers, Chief Marketing Officer at The Sauers Group In all aspects of business, it is vital to utilize various tools to evaluate performance. One such device is the Johari Window. This tool is especially important for those of you in the marketing profession. The Johari Window is broken into four distinct quadrants. Let’s […]

Will Social Media Courses Enable a Cultural Shift in Higher Education?

By Dr. William Ward, Adjunct Professor at Grand Valley State University “The times, they are a-changin’.” —Bob Dylan Universities are using social media through their institutional marketing departments to attract new students and communicate with alumni. Various academic departments have reluctantly added social media courses. Some progressive universities are even hiring new full-time faculty to […]

Strategic Networking on Social Media

By Frank Agin, Co-Author of LinkedWorking: Generating Success on the World’s Largest Professional Networking Website Successful networking requires a multi-faceted attack. That is, to have a highly productive network, you need to involve yourself in the world from lots of different angles. You need to continually work your contacts in your networking groups, such as […]

Social Media Marketing in a Crisis: VISIT FLORIDA and the BP Deepwater Horizon Oil Spill

By Will Seccombe, Chief Marketing Officer at VISIT FLORIDA The Challenge On April 20, 2010, the BP/Transocean Deepwater Horizon oil rig exploded and sank, resulting in a massive offshore oil spill. The spill became the top news story of the summer, and the live video feed of oil gushing from the failed “blowout preventer” was […]

Does Your Company Have a @Tweetstar?

By Lois Geller, President of Lois Geller Marketing Group Does your company have a @tweetstar? Some do, some don’t. I’m sure when you have a good one, it matters. A lot of companies use Twitter well. Dell, The New York Times, E!, and Whole Foods are four of the top dozen tweeting companies. They use […]

Content is King in B2B

By John Watton, Chief Marketing Officer at ShipServ I really enjoyed presenting at B2B Marketing Magazine’s recent conference in London. It was a tough assignment, as I was on just before the two-minute moment of silence at 11:00 a.m. to honor Armistice Day. There’s nothing like standing between an audience and a nation’s respect for […]

How to Really Get “Liked” on Facebook

By Dr. Angela Hausman, Associate Professor at Howard University “Likes” have replaced “fans” on business Facebook pages. Having more likes is a good thing, and Starbucks is the leading company, with more than 16 million likes. Starbucks is followed closely by Coca Cola, with more than 15 million likes. You can see the rest of […]

Do CMOs Really Understand the Value of Twitter?

By Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine In a recent blog post on Forbes.com, CMO Club CEO Pete Krainik noted, “Most Chief Marketing Officers see the value of engaging with customers—and the value of engaging them where they hang out, talk, and spend their time.” Pete […]

Creating Luxury Tribes with Communication and Social Networks

By Berenice Ring, Professor at Fundação Getulio Vargas Aston Martin has a dealership at São Paulo’s trendy Avenida Europa. Lamborghini has one as well. Office space in that avenue does not come cheap, and the rent per square foot is almost nonsensical. Yet these stores are neither small nor modest. Since October 2009, 17 Lamborghinis […]

Could Big Brands Learn a Thing or Two from Singer Leann Rimes? Hell, Yeah!

By Aaron Strout, Chief Marketing Officer at Powered I have always been a music enthusiast, but I’ve never been that interested in country music. And while I’m not ready to race out and fill my iTunes account with the likes of Kenny Chesney and Garth Brooks, I recently purchased a few songs by the lovely […]

Sexy Social Media and Irresistible Attraction

By David LaBonte, Author of Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible Social media marketing is a sexy new addition to traditional marketing formats. It bridges the gap from broadcast or print to broadband, introducing fresh access to market share. But the secret of success in this brave new world […]

Social 3.0: Social Media Drives Demand Generation

By Brian Kardon, Chief Marketing Officer at Eloqua Best-in-class companies have evolved beyond mere participation in social media. They have put a robust marketing technology platform in place that allows them to see how social media activities drive revenue. Social media is earning a seat at the revenue table. It’s called “revenue performance management.” Social […]

How JetBlue Uses Social Media to the Fullest (and You Can, Too)

By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially JetBlue gets social media. Completely. While many companies make good use of social media in promoting their brands, JetBlue takes the ball and literally flies with it. Here are three ways they shine: Brand Personality Anyone who has boarded a JetBlue flight knows the company’s […]

By Invitation Only: Letting Your Customers in Behind the Velvet Rope

By Tom Quinn, Chief Revenue Officer at Passenger “Invitation only.” “Private.” “Exclusive.” “VIP.” These words hold significant power in the marketing world. Nightclubs make their living off this allure; the retail world has been revolutionized by the success of invitation-only sites like Gilt Groupe and vente-privee.com. Although often a mirage (an invitation to a private […]

Integrating Social Media with Mobile Marketing

By Shelly Lipton, Chief GrownUp at GrownUp Marketing Traditional advertising channels—including print, broadcast, and online display ads—are perfect places for prompting users to text a keyword to an advertiser’s code in order to enter a sweepstakes or receive a discount coupon. This has been the foundation of mobile marketing since its infancy, but today’s savvy […]

Is Farming Out Selling Out?

By Phyllis Neill, President & CEO of WeMentor Social Media Marketing The more we learn about social media marketing and management, we realize that the devil is in the details. We now know it’s not enough to simply be in social media, but we need lots of relevant, compelling content, frequent updates, and ongoing efforts […]

Size Matters: How a Large Online Network Can Transform You, Your Marketing, and Your Business

By Ken Herron, Chief Marketing Officer at SocialGrow Investment portfolios, airline seats, and chocolate fudge cakes. What do these three things have in common with the size of your online network? Big is good, bigger is better, and biggest is where you want to be. As marketers, we have stuff to do, and failing to […]

Social Media Strategy Unclear to Marketers

By Diane Meyer, Owner of Marketing by DM We’re hearing it over and over again from marketers. They’re saying, “I’ve sat down through so many Webinars on social media, and they’re all telling us to develop a strategy, but what is that strategy?” Well, we’ve heard you, but now we’re listening. There have been several […]